COMMERCIAL PARTNERS
AOL
AOL is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help brands connect with these audiences through effective and engaging digital advertising solutions.In the UK, AOL is home to a number of leading sites including the groundbreaking news and blog platform The Huffington Post, parenting site Parentdish, the UK’s leading women’s lifestyle site MyDaily, tech & start up blog TechCrunch and tech and gadget site Engadget. AOL Networks enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximise the value of their online brands. AOL Networks brands include Advertising.com, The AOL On Network, Be On, ADTECH and Pictela.
Alchemy Worx
Established in 2001, Alchemy Worx is the world’s largest email marketing agency. With over 70 employees and offices in London and Atlanta, it uses hyper-specialization techniques to deliver both simple and highly complex life-cycle based email programmes faster and more cost effectively.
Alchemy Worx provides strategy, design, content, testing, inbox placement anddetailed post campaign analysis to many big-name brands; including Aviva, Carphone Warehouse, Chelsea Football Club, Getty Images and Sony Entertainment Network.
Channel 4
Channel 4 is a publicly-owned, commercially-funded, not-for-profit public service broadcaster and has a remit to be innovative, experimental and distinctive. Its public ownership and not-for-profit status ensure all profit generated by its commercial activity is directly reinvested back into the delivery of its public service remit.The Channel 4 Sales portfolio includes: E4, More4, Film4, 4Music, 4seven, channel4.com, video-on-demand service 4oD as well as the 10 UKTV channels, Box Music channels and PBS America, it has also recently announced the addition of BT sport to its offering.
Getmemedia
getmemedia.com is the UK’s only searchable database of over 2,000 live marketing and media ideas posted regularly by hundreds of media companies to help brand teams build better campaigns. It is the place for brand managers to find targeted marketing ideas, media and sponsorship solutions.
Media owners can benefit from getting their media and marketing opportunities in front of hundreds of agency planners and brand managers.
getmemedia.com is supported by leading industry bodies, The Marketing Society, ISBA and the IPA.
Members of getmemedia.com can benefit from our free and easy-to-use briefing service in which relevant media owners will return bespoke top-line proposals to brand managers briefs within 7 days.
Another dynamic service includes getmeinsight. A series of learning programmes tailored to the marketing teams needs, presented by each of the key industry bodies.
Media Marketing Bureau Ltd.
MMB is a bureau that offers media owner marketeers the opportunity to outsource commercial marketing projects
It’s owned and run by John Raglan and Wayne Lowery, 2 seasoned professionals with a combined experience of more than 60 years. That means that they know how the business works so they can work with you to formulate strategy.
MMB can help you with any type of sales or marketing project; if you’re concerned that a job might be too big for you to handle or it might require specialist knowledge, we’re the company that can sort everything out and provide you with the results you want.
We can handle the irritatingly constant projects too – things like database cleaning, which get pushed down your list of priorities but are still necessary.
Our experience covers it all. Media research, sales support, creative development, CRM management and development of new propositions. But test us with an easy one first; check out our phone answering skills. 07802 474617.
Millennial Media
Millennial Media is the leading independent mobile advertising and data platform. Our technology, tools and services help app developers and mobile website publishers maximise their advertising revenue, acquire users and gain audience insights. Our platform also enables us to offer advertisers powerful Mobile Audience Solutions (MAS) that utilise our significant scale, sophisticated targeting and uniquely engaging creative capabilities to deliver meaningful results.
NABS
NABS is celebrating its 100th birthday this year – an extraordinary achievement and a remarkable testament to the advertising and media industry’s goodwill.
NABS is here to help improve life for those working in the world of advertising and media via the provision of advice, support and career guidance. We believe that by supporting people in advertising through good times and bad, we can make working life a bit easier in such a dynamic and volatile industry.
Alongside crisis financial grants NABS offers a wide range of everyday support services and networking knowledge events. NABS fosters a unique cross-sector community network – a platform for aspiring young leaders to learn from the industry’s finest.
To find out more about NABS services and to become a NABS Partner Card holder visit nabs.org.uk or call 020 7290 7070
NABS is funded entirely by voluntary donations from the industry it supports.
PPA
The PPA celebrates its centenary in 2013, marking our first 100 years of proudly promoting and protecting the UK’s magazine and business information publishing sector. We are at the heart of an influential network of companies creating multi-platform content in the name of some of the world’s leading and most iconic consumer and business brands.
The PPA protects the legal, regulatory and commercial environment in which our members operate, supporting their development and securing the industry’s position within the UK’s creative economy. PPA members share ideas, data and best practice through a network of forums, committees and working groups focused on specific industry areas. We champion magazines as at retail, encourage and develop the next generation of publishing talent and communicate the strength of our sector to advertisers and media agencies.
PPA Marketing is tasked with promoting the strengths of magazine brands to the advertising community, providing access to the latest research, case studies, campaigns and data demonstrating the uses and effectiveness of advertising with magazine brands.
www.ppa.co.uk
RAB
RAB The Radio Advertising Bureau (RAB), part of RadioCentre Ltd, is the marketing body for radio, funded entirely by the UK Commercial Radio industry. Our aim is to share Britain’s love of radio with advertisers, and to help them use the medium more effectively and creatively. A team of RAB Strategy Consultants provide a free consultancy service to national advertisers and their agencies to help optimise their use of radio, offering practical support in the following areas:
- Effectiveness
- Creativity
- Idea Generation
- Training and events
- Awards
- Radio Insight
To find out more go to rab.co.uk or speak to a member of the team on 020 7010 0700.
Rovi Europe Limited
Rovi creates innovative technologies that connect people and digital entertainment. Reaching millions of consumers through popular applications, devices and websites, Rovi helps global consumer electronics manufacturers, service providers, content producers, retailers and advertisers provide a better entertainment experience at home and on the go. With unparalleled entertainment data, industry-leading media guides and storefronts, high quality video playback solutions, a multi-platform interactive ad network and more, Rovi covers the digital entertainment ecosystem with both custom and cloud-based products that bring consumers closer to the TV shows, movies, music and games they love. Learn more at rovicorp.com.
Sky IQ
Sky IQ, a wholly-owned subsidiary of BSkyB, specialises in analysing and interpreting consumer behaviour. Combining its own data with its clients’ data, Sky IQ enhances its clients’ understanding of their customers and the habits of consumers across the UK. Using this data-driven insight it predicts consumer behaviour to inform future marketing campaigns, strategy and investment, and helps its clients to engage more effectively with consumers through targeted marketing that improves customer retention and increases market share.
In September 2012 Sky IQ introduced the UK’s largest viewing panel, which delivers anonymised and aggregated information from more than 500,000 Sky homes across the UK. Unique to Sky IQ, insight derived from the viewing panel not only helps Sky understand more about the content and products its customers prefer, but it helps brands, advertisers and media partners reach their target audiences more effectively and enables them to analyse the success of TV advertising campaigns in a more efficient and detailed way than has ever been possible before.
Spotify
Spotify is an award-winning digital music service that gives you on-demand access to over 20 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever they want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
Spotify is available in 20 countries: USA, UK, Australia, New Zealand, Germany, Sweden, Finland, Norway, Denmark, France, Spain, Austria, Belgium, Switzerland, The Netherlands, Ireland, Luxembourg, Poland, Italy and Portugal – with more than 20 million active users, and over 5 million paying subscribers.
www.spotify.com
Thinkbox
Thinkbox is the marketing body for commercial TV in the UK, in all its forms – broadcast, on-demand and interactive. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV, who together represent over 90% of commercial TV advertising revenue through their owned and partner TV channels. RTL Group and Virgin Media are Associate Members and Discovery Channel UK, UTV and STV also give direct financial support.
Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV. TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. From understanding how audiences engage with TV advertising, uncovering what the latest technological developments mean, explaining innovative and affordable solutions, and encouraging creativity to providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help customers meet their marketing objectives.
www.thinkbox.tv
Total Media
Total Media is a leading UK independent media agency, specialising in launch and growth media strategies.
Founded in 1982 the company works across a broad spectrum of industries both in the UK and overseas. Recent launches include Hotwire.com, broadbandchoices and Salonpas.
The agency provides a fully integrated media service from SEM to business intelligence. Over the past three years the company has increased its headcount from 60 to 93, largely through the growth of its digital services which include social media, SEO,PPC, display, mobile and of course data analytics.
Total Media has invested heavily in creating a positive, results oriented culture and are currently the only agency to simultaneously hold IIP Gold accreditation and the IPA CPD Gold award. Tom Laranjo, MD of Total Media, says:- “to steal from Stuart Lancaster ‘before results comes performance, before performance comes culture’.”
www.totalmedia.co.uk
Undertone
Undertone is focussed on making digital media work for brands. We do this by creating immersive ad units that we place on the world’s best websites. We own and operate an ad serving platform that optimises our clients’ campaigns across screens and formats, making every media buy work harder and smarter. We fuse creative, content and technology to deliver Standout Brand Experiences™. Find out more at www.undertone.com.
Yahoo!
Yahoo! is focused on making the world’s daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses.
