Chair’s Opening Remarks
Tracy de Groose chief executive Carat
Tracy de Groose
Client Keynote - The Boots Story: Engaging Today’s Consumers
Elizabeth Fagan marketing director Boots UK
Dealing With Disruption: New Threats And Opportunities For The Media
This panel will discuss the proposition that clients should be committing more of their marketing budget to partnering with technology companies, rather than spending it on advertising, and what the media industry needs to do to align itself with this inevitable reality.
Rich Sutcliffe digital development director Haymarket Business Media
digital development director
Richard Morris managing director Vizeum
Richard was appointed as Vizeum's Managing Director in September last year. Previously he spent 18 years at Carat, beginning as a Graduate and finishing as Deputy Managing Director. Richard has been named a Campaign Top 10 Media Planner for the last three years and has won Campaign Media's Campaign of the Year. He is also a current member of the IPA's Media Futures and Value of Creativity groups.
Mark Howe managing director, agency operations, Europe Google
managing director, agency operations, Europe
When London Goes Live
At the start of 2014 London will get its first free-to-air TV station, London Live. It will reach more than four million homes and focus on all things London. News, current affairs, arts and lifestyle shows will feature on the channel. ESTV’s new chief executive reveals plans for the station and the multimedia opportunities being created with the group’s Evening Standard and The Independent brands.
Andrew Mullins CEO, London Live ESTV
CEO, London Live
Andrew Mullins joined Lever Brothers after graduating from Bristol University in 1986, before joining United Distillers in 1995.
Screen Life: TV In Demand
Thinkbox’s ‘Screen Life: the view from the sofa’ was a multi-award winning study of multi-screening. It revealed that connected viewers are nothing but good news for commercial TV, showing that multi-screening is making TV advertising even more effective by enabling people to chat, play, discover and even buy things as they watch.
Neil Mortensen research and planning director Thinkbox
research and planning director
Neil Mortensen is Research and Planning Director at Thinkbox where he has responsibility for Thinkbox’s research and planning teams and sits on the Thinkbox board. He is a long-standing member of the Media Research Group committee and an Honorary Fellow of the IPA. He formerly represented the IPA on the BARB Board and UKOM Technical Group.
Beyond The 30" Spot
As broadcasters and brands look to engage audiences beyond traditional advertising,Virgin Media reveal exclusive findings from its innovative TV ad "interruptions" from its multimillion pound 'Broadband' and 'TiVo' campaigns. The ads form part of a wider consumer-led, socially-driven media activity that embraces second and third screen behaviour and involves close new partnerships.
Jeff Dodds chief marketing officer Virgin Media
chief marketing officer
Making The Transition: Adapting To The Digital Age
VIDEO: What does it mean to be an editor of national newspapers today? Directed by John Lloyd
Rufus Olins chief executive Newsworks
Rufus is Chief Executive of Newsworks, the marketing body for the national newspaper industry.
Evolving Into New Businesses
Traditional newspaper publishers are having to evolve into new businesses, and fast. Hear the latest developments from News International, home to iconic brands The Sun and The Times, which won the rights to broadcast 380 Premier League football game highlights for its websites earlier this year.
David Dinsmore director of operations News International
director of operations
David Dinsmore became Director of Operations in October 2012. Previously, he was Managing Editor of The Sun, helping to oversee the launch of the paper’s Sunday edition. Born and raised in Scotland, David began his national newspaper career as a reporter on The Scottish Sun in 1990. He was appointed Editor in 2006 and took circulation to a market-leading 400,000-plus. In 2010, David was made General Manager of NI Group Ltd in Scotland. A keen cyclist, he is married with two teenage children.
Larger than life Felix Dennis, chairman and owner of Dennis Publishing, is set to provide an entertaining romp through the last decade in the media, drawing upon 40 years experience as an international publisher with iconic brands including Maxim and The Week. Dennis is renowned for being one of the UK's richest entrepreneurs and is now a well-respected poet, with his latest collection entitled Love, Of A Kind. Be prepared for anything.
Felix Dennis owner Dennis Publishing
Felix Dennis - publisher, poet and planter of trees; Chairman and sole owner of Dennis Publishing
From Magazines To Apps
Within the past 10 years, Dennis Publishing has transformed itself from being predominantly a magazine publisher to being a digital publishing pioneer. Chief exec James Tye, provides an honest account of the lessons learned to date, from dealing with Apple to dealing with new challenges around data, production, measurements and promotion.
James Tye CEO Dennis Publishing
James Tye joined Dennis Publishing in October 1992 and spent six years on the editorial teams of various titles including the editorship of market-leading PC Pro. In 1998 he became a Publisher. He joined the Executive board in 2000 as Operations Director and became the Divisional MD for the Dennis Technology Division in 2004. In the same year he oversaw the launch of the Dennis Gambling Division.
Innovation Sessions Part 1 - Channel4
Future Digital Innovations – Dual Screening, New Platforms and Dogging
Peter Clark agency principal Channel 4
Peter has worked on “three sides of the fence”, having spent time at agencies, a client and a media owner. His most recent role is agency principal at Channel 4, where he is responsible for an integrated sales team. This group represents Channel 4’s trading, digital and partnership opportunities, working across a number of agencies and client businesses. Prior to his ten years at Channel 4, Peter was the media manager at British Airways, where he was responsible for the UK media strategy and developing new media opportunities for the airline. His most memorable moment was securing a massive poster site at Heathrow airport opposite Virgin Atlantic check-in – and using it to promote the Concorde to New York service with the headline “last one there is a sissy”. Peter is married and has
David Amodio digital and creative lead Channel 4
digital and creative lead
David has recently taken up the new role of digital and creative lead at Channel 4, where he is responsible for growing Channel 4’s digital business and building a creative framework for the sales operation. During his previous six years at the broadcaster, he undertook the role of agency principal, where he is was responsible for an integrated sales team working with agencies and clients across their trading, partnership and digital needs. Prior to his time at Channel 4, David worked for five years at Haymarket, where, among other things he sold
Innovation Sessions Part 1 - Alchemy Worx
Email as a Mass Media Channel: Unlock the Brand Potential of Email Marketing
Dela Quist CEO Alchemy Worx
Dela Quist is founder and CEO of Alchemy Worx and estimates he has already clocked up over 20,000 hours thinking about email. Dela acquired Alchemy Worx in 2001 and since then has been transforming the company into the world’s largest digital agency with a 100% focus on email, with a diverse client portfolio including Tesco, Aviva, Getty Images, Kraft, Eli Lilly and The Carphone Warehouse. In 2011, Alchemy Worx expanded into the US with offices in Atlanta, Georgia,
Innovation Sessions Part 1 - RAB
Challenging The Boundaries Of Digital
Simon Redican managing director RAB
Simon is currently MD of the RAB, the marketing body for commercial radio, joining in May 2007. This year the RAB celebrates twenty years helping to drive up commercial radio revenues, by sharing Britain’s Love of Radio with advertisers and agencies. Simon has introduced of a number of pivotal initiatives to help stimulate growth in the radio ad market, including the multi-award-winning RadioGauge and the Online Multiplier report, winner of the Gold Award for Research at the Media Week Awards 2010 and Silver in the Marketing Week Engage Awards. Radio has consistently outperformed the ad market, with three consecutive years of revenue growth and an increasing share of the total display market.
Michael Hill managering director, Radioplayer Ltd Radioplayer Ltd
managering director, Radioplayer Ltd
Mike runs Radioplayer, a BBC/Commercial partnership making it easy to listen to the radio on anything connected to the Internet. Radioplayer for desktop computers was launched in 2011, and now features 350 UK stations (including all BBC and major commercial stations), attracting 6-7 million users per month.
Client Panel - Playing The Data Dating Game
Data – arguably the dullest word in marketing – yet, for those who play the data game the right way, the biggest opportunity that has ever presented itself. A panel of heavyweight brand marketers share their thoughts on what are looking for from agencies and media owners in this data revolution:
Claire Beale brand editor Marketing
Will Orr commercial director British Gas
Will Orr spent 17 years working for BBH, Leagas Delaney, Mother and WCRS. At WCRS he was Managing Director and then CEO during a 5 year period in which WCRS entered the UK Top 10 for the first time and won Marketing Week’s Agency of the Year twice.
Peter Duffy european marketing director easyJet
european marketing director
Peter joined easyJet in February 2011 as European Marketing Director.
Pete Markey CMO RSA Insurance
Pete Markey is Chief Marketing Officer for RSA Group, a global insurance business with over 20m customers worldwide. He is responsible for all UK marketing across the RSA and MORE TH>N brands as well as sharing marketing best practise globally across RSA Group. His role extends to brand, acquisition, customer and digital marketing. Pete was previously MORE TH>N Marketing Director for two years, and Head of Marketing prior to this.
Keith Moor director of brand & communications Santander
director of brand & communications
A New View Of UK Media: From Outside-In
The UK's vibrant media scene is the most developed and sophisticated in the world... isn't it? Step outside our island and parochial bubble to see how the industry is perceived on the global stage. Former UK CEOs turned international media leaders share their first-hand experiences to provide an ‘outside-in’ perspective on the UK. What are their views on the perceived strengths of UK media agencies and what can be learnt from their international counterparts?
Arif Durrani head of media, Campaign & editor Media Week
head of media, Campaign & editor
Jed Glanvill EMEA regional leader & chairman UK Mindshare
EMEA regional leader & chairman UK
Jed Glanvill started in the industry as a graduate trainee with BBJ (now Vizeum) Media,
Colin Gottlieb CEO EMEA OmnicomMediaGroup
Jim Hytner G14 CEO & president of global clients IPG Mediabrands
G14 CEO & president of global clients
Following leadership roles at UM in Europe and Initiative around the World, Jim Hytner is the new CEO of IPG Mediabrands, G14& Global Clients. This role sees him lead all 3 global brand networks – UM, Initiative and BPN – together with Mediabrands assets across all G14 markets. Additionally, he is responsible for all global brands headquartered outside of the US, including Unilever, AB InBev and BMW.
Close Of Day 1
Delegate Reception @ The British Music Experience
Media360’s 10th Anniversary Party
Dress code: Business casual
Chair’s Day 2 Opening Remarks
Tracy de Groose chief executive Carat
Tracy de Groose
Wake Me Up Session: I’ll Have What She’s Having
This explosive session is designed to invigorate, inspire and get you to re-think what you already know. Mark Earls, a former Ogilvy planner turned author and Herdmeister, reveals the hidden truth about consumers and the pervading influence of others as he exposes how Billy and Meg (and the very nice lady at the next table) reveal who we really are.
Mark Earls author and founder Herd Consulting
author and founder
Mark Earls (AKA Herdmeister) is that rare thing: a marketing strategist who is passionate about consumer data, how we collect and interpret it
Client Keynote - Being First At What Matters: 15 Years Of Innovation With Domino's & Arena Media
From 7 to 775 stores, a 15 fold increase on sales, Domino's have embraced phenomenal market changes and opportunities to drive growth over the years. At the heart of this approach there has been a constant desire to innovate quickly, take calculated risks and continually challenge boundaries with our industry partners. This is the story of how they were first at doing what matters most.
Steve Booth CEO Arena Media
Steve founded BLM, now Arena Media, in 1990. Ever since, he has been on a relentless quest to explore and exploit the opportunities that emerge with new media and technology for clients. As our CEO, he continues to work out ‘what next?’ for Arena.
Simon Wallis marketing director Domino's
If ever there was a man with pizza sauce in his veins, it’s Simon Wallis.
How Online Video And Branded Content Is Changing The Game For Brands And Media
The power of online video and branded content has no bounds. However, the scale of the opportunity also poses a problem - you may have the chance to turn your advertising into essential content, but so does everyone else. This expert panel will discuss how to produce and distribute the most essential, relevant, video content for your audience. And as the 'traditional' lines separating advertising, entertainment, content and commerce blur, what roles do media agencies and media owners play in making this work? How can brands make this investment pay off and do they need paid-for media, or media owners, to get the message out?
Philip Smith head of content solutions and studio Brand Republic Group
head of content solutions and studio
Philip Smith is Head of Content Solutions and Studio, Haymarket Brand
David Norris client director, media planning Mindshare
client director, media planning
Asad Rehman global communications planning director Unilever
global communications planning director
Unilever for 5 years, prior to which he worked with MindShare/GroupM in various parts of the world, and in various capacities- including roles in which he managed local offices, regional teams and global client relationships. Asad has done assignments in Asia, Europe, and LATAM and considers himself a fortunate “internationalist”. He is a technology enthusiast, likes to photograph as a hobby, and is an avid Performing Arts follower. Asad lives in London, UK with his wife who is a documentary film maker.
Pippa Glucklich managing director Starcom MediaVest Group
Jonathan Lewis head of digital and partnership innovation Channel 4 Sales
head of digital and partnership innovation
Innovation Session Part 2 - Sky IQ
Liverpudlians don’t watch Downton Abbey and other media myths
Tony Mooney managing director Sky IQ
Tony is passionate about consumer intelligence and using data to make better decisions. He has years of experience working with major brands, including BSkyB, to help drive growth through understanding, predicting and influencing consumer behaviour. Now MD of Sky IQ, he is at the forefront of bringing science and viewer understanding to TV advertising and reinforcing the power of TV.
Becky Brock head of marketing, Homebase
head of marketing, Homebase
Rebecca joined Homebase in 2009, rising from Brand Controller to Head of Marketing, with responsibility for brand strategy & communication, CRM, & in-store marketing. She has taken the business on a journey of defining the brand identity & is now translating this into a differentiated customer experience. For this, in 2011, she won the Marketing Society’s ‘Young Marketer of the Year’ award.
Innovation Session Part 2 - Yahool!
This is Your Flickr Moment. Smile.
Richard Gray iPhoneographer
Richard Gray is a photographer who has put mobile photography on the map. A professional music photographer by trade, in 2010 he discovered iphoneography and has been one of the new genre’s most active advocates, taking and crafting an eclectic mix of images with nothing but his iPhone. Richard’s iPhone photos have been exhibited around the world and published by various global publications. As well as exhibiting his own work, Richard also teaches others the art of iphonegraphy, running a course at The Photographers’ Gallery in London. He has also given talks and presentations across the world. A member of the ground-breaking iphoneography collective Juxt, he is a judge on this year’s Mobile Photo Awards. Keen to create the best images from shooting through to editing, Richard is working with Flickr to help users get the most out of the new Flickr app to create professional looking photographs with their iPhone and share their work more widely.
Innovation Session Part 2 - Spotify
Slave To The Rhythm
Adam ‘Sven’ Williams UK and Benelux MD Spotify
Adam ‘Sven’ Williams
UK and Benelux MD
Adam ‘Sven’ Williams, managing director of the UK and Benelux, has been with Spotify since early 2009. His role as the MD for UK and Benelux sees him leading the team responsible for driving advertising revenues for Spotify in both the UK and Ireland and across Benelux. Sven’s remit is to lead Spotify’s growth across his regions, including working with the business development and marketing departments to help drive subscriber and partnership growth in the UK, Ireland, Belgium, the Netherlands and Luxembourg.
Susan Stone founder, Tonic Music
founder, Tonic Music
Susan Stone is owner & creative director of Tonic Music, an independent creative music agency based in London. Tonic specialise in music content and integrated campaign strategies for brands, agencies and production companies. Her core focus is helping clients invest in music that matters and creating connection with audiences. Clients include Christian Dior/LVMH, Honda, Hulu, Warner Brothers, O2, VW, and the Cannes Grand Prix winning Axe “Even Angels Will Fall”.
Inspirational Keynote - Setting Up Shop: The my-wardrobe Story
Sarah Curran launched my-wardrobe in 2006 to sell ‘everyday luxury’, but Curran isn’t your everyday fashionista. An accomplished sub-editor at News International, it was while working for the online edition of The Times that Sarah developed an understanding and passion for internet publishing, which would lead her to launch her business on the web. While the British high street has suffered from disappointing sales, my-wardrobe.com has gone from strength to strength, with no sign of slowing down. Curran will share her entrepreneurial journey, explaining how she made my-wardrobe a global internet sensation with over 1.6 million visitors every month.
Sarah Curran founder My-wardrobe
Sarah Curran, launched online retailer my-wardrobe.com in April 2006, which has become the UK’s leading online retailer of ‘everyday luxury’ designer womenswear fashion.
In Pursuit Of Integration
True integration of media is the ‘holy grail’ for many people, but there is still much debate about what it really means. This session will explore two, innovative approaches to integration, with a client’s interpretation and perspective to help test them out.
Danny Rogers editor, Campaign & editor-in-chief The Brand Republic Group
editor, Campaign & editor-in-chief
Jennelle Tilling vice president marketing KFC UK and Ireland
vice president marketing
An experienced, award-winning marketing executive with twenty years’ experience, Jennelle has been VP Marketing at KFC UK & Ireland since 2006, overseeing marketing, communications and CSR, and new product launches.
Thomas Laranjo managing director Total Media
Tom is responsible for agency management across Total Media with a focus on client service, media team development and performance delivery. As the architect of the agency approach, Tom has been instrumental in ensuring we deliver insightful, business focused solutions for our clients. With a background in international media, Tom brings a cross-market and cross discipline thinking to his role, and is always pushing the team to find a better way of doing things.
Cameron Hulett executive director, EMEA Undertone
executive director, EMEA
Gavin Stirrat managing director, EMEA Millennial Media
managing director, EMEA
Gavin joined Millennial Media in early 2010 and is responsible for the growth of the company’s European business. He works closely with Millennial Media’s key strategic partners to ensure that they are taking advantage of all the opportunities mobile has to offer.
Outdoor Advertising: Route’s In Town
More than three years in the making, outdoor's new people-focused research Route is the embodiment of 'big data'. But how do you make sense of 19 billion GPS records and what have been the initial benefits experiences by the first wave of advertisers.
Spencer Berwin managing director – sales JCDecaux
managing director – sales
Spencer Berwin is Managing Director - Sales at JCDecaux, the UK’s market-leading Outdoor advertising company, part of the world’s largest out-of-home advertising company.
Andrew Mortimer director of brand and media BSkyB
director of brand and media
Andrew is the Director of Brand & Media at BSkyB, responsible for the communications planning and management of Sky’s £100m+ above-the-line advertising budget, the relationship with the media buying agencies and for managing Sky's brand identity. He joinedSky, as Director of Media Planning & Strategy, in June 2010 from Manning Gottlieb OMD, where he was the board director responsible for running the Communications Planning department and for clients including Virgin Group, Virgin Atlantic, John Lewis, COI, Marston’s and Google. Andrew started his advertising career in 1996 in the media department at Saatchi & Saatchi, working on Toyota, Hewlett Packard and Army recruitment. He moved to Vizeum in 2000, where he worked on clients including Bass/Coors Brewers, Coca-Cola, BMW and Heinz, before joining Manning Gottlieb in 2005. In his time in media Andrew has been lucky enough to win the Grand Prix at both the Cannes Media and Media Week Awards, as well as three Campaign Media Awards.
Turned on to Radio
Radio continues to defy the doomongers and go from strength to strength in the digital age. Record audiences of 47 million (90%) of adults listen to radio every week for around 22 hours. More than 32 million people tune into the commercial sector alone, making it the nation’s second most-consumed medium after TV. The marketplace continues to evolve through launches and acquisitions, but the opportunities for brands has never been stronger.
Steve Parkinson managing director Bauer Radio London
45 year old Aberdonian Steve Parkinson has worked across the media, events and TV spectrum for the last 24 years.
What’s Next – The Future Of Media
As the media landscape continues to evolve and adapt to dramatic change, what are the major trends and developments that are expected to shape the media landscape of the future?
Benedict Evans consultant, Enders Analysis
consultant, Enders Analysis
Benedict covers mobile platforms, digital media and electronic publishing. He has worked in strategy and business development for NBC Universal, Channel 4 and Orange, and previously worked as a sell-side equity research analyst covering European telecoms companies. He has an MA in History from Cambridge University.
Client Keynote - Introducing BBM Channels
In the highly competitive smartphone market, BlackBerry has ambitious plans to bolster its position among the leading elite through its innovative BB10 operating platform, and a significant boost in its marketing activities.
Rob Orr managing director of UK and Ireland Blackberry
managing director of UK and Ireland
Close Of Day 2 And Media360 2013