2013 Programme
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Registration |
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Chair’s Opening Remarks Tracy de Groose chief executive Carat
Tracy de Groose chief executive |
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Opening address Ed Vaizey, culture minister on the evolving media landscape and new opportunities for UK businesses. Ed Vaizey MP UK Minister for Culture, Communications and Creative Industries
Ed Vaizey MP UK Minister for Culture, Communications and Creative Industries |
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Client Keynote - The Boots Story: Engaging Today’s Consumers Elizabeth Fagan marketing director Boots UK
Elizabeth Fagan marketing director |
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Dealing With Disruption: New Threats And Opportunities For The Media This panel will discuss the proposition that clients should be committing more of their marketing budget to partnering with technology companies, rather than spending it on advertising, and what the media industry needs to do to align itself with this inevitable reality. Rich Sutcliffe digital development director Haymarket Business Media
Rich Sutcliffe digital development director Richard Morris managing director Vizeum
Richard Morris managing director Richard was appointed as Vizeum's Managing Director in September last year. Previously he spent 18 years at Carat, beginning as a Graduate and finishing as Deputy Managing Director. Richard has been named a Campaign Top 10 Media Planner for the last three years and has won Campaign Media's Campaign of the Year. He is also a current member of the IPA's Media Futures and Value of Creativity groups. Mark Howe managing director, agency operations, Europe Google
Mark Howe managing director, agency operations, Europe |
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Power Break |
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When London Goes Live At the start of 2014 London will get its first free-to-air TV station, London Live. It will reach more than four million homes and focus on all things London. News, current affairs, arts and lifestyle shows will feature on the channel. ESTV’s new chief executive reveals plans for the station and the multimedia opportunities being created with the group’s Evening Standard and The Independent brands. Andrew Mullins CEO, London Live ESTV
Andrew Mullins CEO, London Live Andrew Mullins joined Lever Brothers after graduating from Bristol University in 1986, before joining United Distillers in 1995. |
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Screen Life: TV In Demand Thinkbox’s ‘Screen Life: the view from the sofa’ was a multi-award winning study of multi-screening. It revealed that connected viewers are nothing but good news for commercial TV, showing that multi-screening is making TV advertising even more effective by enabling people to chat, play, discover and even buy things as they watch. Neil Mortensen research and planning director Thinkbox
Neil Mortensen research and planning director Neil Mortensen is Research and Planning Director at Thinkbox where he has responsibility for Thinkbox’s research and planning teams and sits on the Thinkbox board. He is a long-standing member of the Media Research Group committee and an Honorary Fellow of the IPA. He formerly represented the IPA on the BARB Board and UKOM Technical Group. |
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Beyond The 30" Spot As broadcasters and brands look to engage audiences beyond traditional advertising,Virgin Media reveal exclusive findings from its innovative TV ad "interruptions" from its multimillion pound 'Broadband' and 'TiVo' campaigns. The ads form part of a wider consumer-led, socially-driven media activity that embraces second and third screen behaviour and involves close new partnerships. Jeff Dodds chief marketing officer Virgin Media
Jeff Dodds chief marketing officer |
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Making The Transition: Adapting To The Digital Age VIDEO: What does it mean to be an editor of national newspapers today? Directed by John Lloyd Rufus Olins chief executive Newsworks
Rufus Olins chief executive Rufus is Chief Executive of Newsworks, the marketing body for the national newspaper industry. |
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Evolving Into New Businesses Traditional newspaper publishers are having to evolve into new businesses, and fast. Hear the latest developments from News International, home to iconic brands The Sun and The Times, which won the rights to broadcast 380 Premier League football game highlights for its websites earlier this year. David Dinsmore director of operations News International
David Dinsmore director of operations David Dinsmore became Director of Operations in October 2012. Previously, he was Managing Editor of The Sun, helping to oversee the launch of the paper’s Sunday edition. Born and raised in Scotland, David began his national newspaper career as a reporter on The Scottish Sun in 1990. He was appointed Editor in 2006 and took circulation to a market-leading 400,000-plus. In 2010, David was made General Manager of NI Group Ltd in Scotland. A keen cyclist, he is married with two teenage children. |
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Lunch |
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Lunchtime Address Larger than life Felix Dennis, chairman and owner of Dennis Publishing, is set to provide an entertaining romp through the last decade in the media, drawing upon 40 years experience as an international publisher with iconic brands including Maxim and The Week. Dennis is renowned for being one of the UK's richest entrepreneurs and is now a well-respected poet, with his latest collection entitled Love, Of A Kind. Be prepared for anything. Felix Dennis owner Dennis Publishing
Felix Dennis owner Felix Dennis - publisher, poet and planter of trees; Chairman and sole owner of Dennis Publishing |
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From Magazines To Apps Within the past 10 years, Dennis Publishing has transformed itself from being predominantly a magazine publisher to being a digital publishing pioneer. Chief exec James Tye, provides an honest account of the lessons learned to date, from dealing with Apple to dealing with new challenges around data, production, measurements and promotion. James Tye CEO Dennis Publishing
James Tye CEO James Tye joined Dennis Publishing in October 1992 and spent six years on the editorial teams of various titles including the editorship of market-leading PC Pro. In 1998 he became a Publisher. He joined the Executive board in 2000 as Operations Director and became the Divisional MD for the Dennis Technology Division in 2004. In the same year he oversaw the launch of the Dennis Gambling Division. |
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Innovation Sessions Part 1 Partners for these sessions are select industry companies who strongly support Media360's commitment to improve the media arena for everyone involved. They will share their expertise and resources at the highest level. Visit media-360.co.uk for updates. |
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Refreshment Break |
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Client Panel - Playing The Data Dating Game Data – arguably the dullest word in marketing – yet, for those who play the data game the right way, the biggest opportunity that has ever presented itself. A panel of heavyweight brand marketers share their thoughts on what are looking for from agencies and media owners in this data revolution: Claire Beale brand editor Marketing
Claire Beale brand editor Will Orr commercial director British Gas
Will Orr commercial director Will Orr spent 17 years working for BBH, Leagas Delaney, Mother and WCRS. At WCRS he was Managing Director and then CEO during a 5 year period in which WCRS entered the UK Top 10 for the first time and won Marketing Week’s Agency of the Year twice. Peter Duffy european marketing director easyJet
Peter Duffy european marketing director Peter joined easyJet in February 2011 as European Marketing Director. Pete Markey CMO RSA Insurance
Pete Markey CMO Pete Markey is Chief Marketing Officer for RSA Group, a global insurance business with over 20m customers worldwide. He is responsible for all UK marketing across the RSA and MORE TH>N brands as well as sharing marketing best practise globally across RSA Group. His role extends to brand, acquisition, customer and digital marketing. Pete was previously MORE TH>N Marketing Director for two years, and Head of Marketing prior to this. Keith Moor director of brand & communications Santander
Keith Moor director of brand & communications |
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A New View Of UK Media: From Outside-In The UK's vibrant media scene is the most developed and sophisticated in the world... isn't it? Step outside our island and parochial bubble to see how the industry is perceived on the global stage. Former UK CEOs turned international media leaders share their first-hand experiences to provide an ‘outside-in’ perspective on the UK. What are their views on the perceived strengths of UK media agencies and what can be learnt from their international counterparts? Arif Durrani head of media, Campaign & editor Media Week
Arif Durrani head of media, Campaign & editor Jed Glanvill EMEA regional leader & chairman UK Mindshare
Jed Glanvill EMEA regional leader & chairman UK Jed Glanvill started in the industry as a graduate trainee with BBJ (now Vizeum) Media, Colin Gottlieb CEO EMEA OmnicomMediaGroup
Colin Gottlieb CEO EMEA Jim Hytner G14 CEO & president of global clients IPG Mediabrands
Jim Hytner G14 CEO & president of global clients Following leadership roles at UM in Europe and Initiative around the World, Jim Hytner is the new CEO of IPG Mediabrands, G14& Global Clients. This role sees him lead all 3 global brand networks – UM, Initiative and BPN – together with Mediabrands assets across all G14 markets. Additionally, he is responsible for all global brands headquartered outside of the US, including Unilever, AB InBev and BMW. |
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Close Of Day 1 |
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Delegate Reception @ The British Music Experience |
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Media360’s 10th Anniversary Party |
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Chair’s Day 2 Opening Remarks Tracy de Groose chief executive Carat
Tracy de Groose chief executive |
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Wake Me Up Session: I’ll Have What She’s Having This explosive session is designed to invigorate, inspire and get you to re-think what you already know. Mark Earls, a former Ogilvy planner turned author and Herdmeister, reveals the hidden truth about consumers and the pervading influence of others as he exposes how Billy and Meg (and the very nice lady at the next table) reveal who we really are. Mark Earls author and founder Herd Consulting
Mark Earls author and founder Mark Earls (AKA Herdmeister) is that rare thing: a marketing strategist who is passionate about consumer data, how we collect and interpret it |
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Client Keynote - Being First At What Matters: 15 Years Of Innovation With Domino's & Arena Media From 7 to 775 stores, a 15 fold increase on sales, Domino's have embraced phenomenal market changes and opportunities to drive growth over the years. At the heart of this approach there has been a constant desire to innovate quickly, take calculated risks and continually challenge boundaries with our industry partners. This is the story of how they were first at doing what matters most. Steve Booth CEO Arena Media
Steve Booth CEO Steve founded BLM, now Arena Media, in 1990. Ever since, he has been on a relentless quest to explore and exploit the opportunities that emerge with new media and technology for clients. As our CEO, he continues to work out ‘what next?’ for Arena. Simon Wallis marketing director Domino's
Simon Wallis marketing director If ever there was a man with pizza sauce in his veins, it’s Simon Wallis. |
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How Online Video And Branded Content Is Changing The Game For Brands And Media The power of online video and branded content has no bounds. However, the scale of the opportunity also poses a problem - you may have the chance to turn your advertising into essential content, but so does everyone else. This expert panel will discuss how to produce and distribute the most essential, relevant, video content for your audience. And as the 'traditional' lines separating advertising, entertainment, content and commerce blur, what roles do media agencies and media owners play in making this work? How can brands make this investment pay off and do they need paid-for media, or media owners, to get the message out? Philip Smith head of content solutions and studio Brand Republic Group
Philip Smith head of content solutions and studio Philip Smith is Head of Content Solutions and Studio, Haymarket Brand David Norris client director, media planning Mindshare
David Norris client director, media planning Asad Rehman global communications planning director Unilever
Asad Rehman global communications planning director Unilever for 5 years, prior to which he worked with MindShare/GroupM in various parts of the world, and in various capacities- including roles in which he managed local offices, regional teams and global client relationships. Asad has done assignments in Asia, Europe, and LATAM and considers himself a fortunate “internationalist”. He is a technology enthusiast, likes to photograph as a hobby, and is an avid Performing Arts follower. Asad lives in London, UK with his wife who is a documentary film maker. Pippa Glucklich managing director Starcom MediaVest Group
Pippa Glucklich managing director Jonathan Lewis head of digital and partnership innovation Channel 4 Sales
Jonathan Lewis head of digital and partnership innovation |
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Power Break |
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Innovation Session Part 2 Partners for these sessions are select industry companies who strongly support Media360's commitment to improve the media arena for everyone involved. They will share their expertise and resources at the highest level. Visit media-360.co.uk for updates. |
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Inspirational Keynote - Setting Up Shop: The my-wardrobe Story Sarah Curran launched my-wardrobe in 2006 to sell ‘everyday luxury’, but Curran isn’t your everyday fashionista. An accomplished sub-editor at News International, it was while working for the online edition of The Times that Sarah developed an understanding and passion for internet publishing, which would lead her to launch her business on the web. While the British high street has suffered from disappointing sales, my-wardrobe.com has gone from strength to strength, with no sign of slowing down. Curran will share her entrepreneurial journey, explaining how she made my-wardrobe a global internet sensation with over 1.6 million visitors every month. Sarah Curran founder My-wardrobe
Sarah Curran founder Sarah Curran, launched online retailer my-wardrobe.com in April 2006, which has become the UK’s leading online retailer of ‘everyday luxury’ designer womenswear fashion. |
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In Pursuit Of Integration True integration of media is the ‘holy grail’ for many people, but there is still much debate about what it really means. This session will explore two, innovative approaches to integration, with a client’s interpretation and perspective to help test them out. Danny Rogers editor, Campaign & editor-in-chief The Brand Republic Group
Danny Rogers editor, Campaign & editor-in-chief Jennelle Tilling vice president marketing KFC UK and Ireland
Jennelle Tilling vice president marketing An experienced, award-winning marketing executive with twenty years’ experience, Jennelle has been VP Marketing at KFC UK & Ireland since 2006, overseeing marketing, communications and CSR, and new product launches. Thomas Laranjo managing director Total Media
Thomas Laranjo managing director Tom is responsible for agency management across Total Media with a focus on client service, media team development and performance delivery. As the architect of the agency approach, Tom has been instrumental in ensuring we deliver insightful, business focused solutions for our clients. With a background in international media, Tom brings a cross-market and cross discipline thinking to his role, and is always pushing the team to find a better way of doing things. Cameron Hulett executive director, EMEA Undertone
Cameron Hulett executive director, EMEA @cameronhulett Gavin Stirrat managing director, EMEA Millennial Media
Gavin Stirrat managing director, EMEA Gavin joined Millennial Media in early 2010 and is responsible for the growth of the company’s European business. He works closely with Millennial Media’s key strategic partners to ensure that they are taking advantage of all the opportunities mobile has to offer. |
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Lunch |
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Outdoor Advertising: Route’s In Town More than three years in the making, outdoor's new people-focused research Route is the embodiment of 'big data'. But how do you make sense of 19 billion GPS records and what have been the initial benefits experiences by the first wave of advertisers. Spencer Berwin managing director – sales JCDecaux
Spencer Berwin managing director – sales Spencer Berwin is Managing Director - Sales at JCDecaux, the UK’s market-leading Outdoor advertising company, part of the world’s largest out-of-home advertising company. Andrew Mortimer director of brand and media BSkyB
Andrew Mortimer director of brand and media Andrew is the Director of Brand & Media at BSkyB, responsible for the communications planning and management of Sky’s £100m+ above-the-line advertising budget, the relationship with the media buying agencies and for managing Sky's brand identity. He joinedSky, as Director of Media Planning & Strategy, in June 2010 from Manning Gottlieb OMD, where he was the board director responsible for running the Communications Planning department and for clients including Virgin Group, Virgin Atlantic, John Lewis, COI, Marston’s and Google. Andrew started his advertising career in 1996 in the media department at Saatchi & Saatchi, working on Toyota, Hewlett Packard and Army recruitment. He moved to Vizeum in 2000, where he worked on clients including Bass/Coors Brewers, Coca-Cola, BMW and Heinz, before joining Manning Gottlieb in 2005. In his time in media Andrew has been lucky enough to win the Grand Prix at both the Cannes Media and Media Week Awards, as well as three Campaign Media Awards. |
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Turned on to Radio Radio continues to defy the doomongers and go from strength to strength in the digital age. Record audiences of 47 million (90%) of adults listen to radio every week for around 22 hours. More than 32 million people tune into the commercial sector alone, making it the nation’s second most-consumed medium after TV. The marketplace continues to evolve through launches and acquisitions, but the opportunities for brands has never been stronger. Dee Ford group managing director Bauer Media
Dee Ford group managing director Dee Ford is Group Managing Director Radio, Bauer Media, running a thriving, multi-platform portfolio of 42 commercial local, national and digital stations. Bauer owns the number one commercial stations in all 21 markets we serve across England, Scotland and Northern Ireland, including London, Glasgow, Belfast, Manchester, Liverpool, Sheffield, Newcastle and Southampton. |
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What’s Next – The Future Of Media As the media landscape continues to evolve and adapt to dramatic change, what are the major trends and developments that are expected to shape the media landscape of the future? Benedict Evans consultant, Enders Analysis Benedict Evans consultant, Enders Analysis Benedict covers mobile platforms, digital media and electronic publishing. He has worked in strategy and business development for NBC Universal, Channel 4 and Orange, and previously worked as a sell-side equity research analyst covering European telecoms companies. He has an MA in History from Cambridge University. |
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Client Keynote - Putting BlackBerry Back In The Mix In the highly competitive smartphone market, BlackBerry has ambitious plans to bolster its position among the leading elite through its innovative BB10 operating platform, and a significant boost in its marketing activities. Rob Orr managing director of UK and Ireland Blackberry
Rob Orr managing director of UK and Ireland |
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Close Of Day 2 And Media360 2013 |
