2013 Programme

Registration

Chair’s Opening Remarks

Tracy de Groose chief executive Carat

Tracy de Groose

chief executive

Opening address

Ed Vaizey, culture minister on the evolving media landscape and new opportunities for UK businesses.

Ed Vaizey MP UK Minister for Culture, Communications and Creative Industries

Ed Vaizey MP

UK Minister for Culture, Communications and Creative Industries

Client Keynote - The Boots Story: Engaging Today’s Consumers

Elizabeth Fagan marketing director Boots UK

Elizabeth Fagan

marketing director

Dealing With Disruption: New Threats And Opportunities For The Media

This panel will discuss the proposition that clients should be committing more of their marketing budget to partnering with technology companies, rather than spending it on advertising, and what the media industry needs to do to align itself with this inevitable reality.

Rich Sutcliffe digital development director Haymarket Business Media

Rich Sutcliffe

digital development director

Richard Morris managing director Vizeum

Richard Morris

managing director

Richard was appointed as Vizeum's Managing Director in September last year. Previously he spent 18 years at Carat, beginning as a Graduate and finishing as Deputy Managing Director. Richard has been named a Campaign Top 10 Media Planner for the last three years and has won Campaign Media's Campaign of the Year. He is also a current member of the IPA's Media Futures and Value of Creativity groups.

Mark Howe managing director, agency operations, Europe Google

Mark Howe

managing director, agency operations, Europe

Power Break

When London Goes Live

At the start of 2014 London will get its first free-to-air TV station, London Live. It will reach more than four million homes and focus on all things London. News, current affairs, arts and lifestyle shows will feature on the channel. ESTV’s new chief executive reveals plans for the station and the multimedia opportunities being created with the group’s Evening Standard and The Independent brands.

Andrew Mullins CEO, London Live ESTV

Andrew Mullins

CEO, London Live

Andrew Mullins joined Lever Brothers after graduating from Bristol University in 1986, before joining United Distillers in 1995.

Following the creation of Diageo in 1997, Andrew became Global Brand Director of UDV Gin Portfolio, then MD of UDV Amsterdam in 1999.

In 2001, Andrew joined Times Newspapers as Marketing Director for The Times and Sunday Times, launching The Month and the Times Compact. July 2005 saw him promoted to General Manager, Times Newspapers Ltd.

In April 2007, he joined Associated Newspapers as Managing Director, Evening Standard.

In February 2009, the Evening Standard was bought by Alexander Lebedev and became Evening Standard Ltd. In October 2009, it became the first quality newspaper in the world to go free, more than doubling its’ circulation to over 600k. Circulation now is just over 700k.

In May 2010, Andrew also became MD of Independent Print Ltd, therefore heading up all of Lebedev's UK newspaper operations. He’s a Board member of both Independent Print Ltd and Evening Standard Ltd.

In October 2010, the i was launched - the first quality daily newspaper in the UK for 25 years. Current circulation is just over 300k.

London Live - London’s new high quality local TV channel is expected to begin broadcasting in early 2014. Andrew was made CEO of the TV Channel when the license was awarded in February 2013.

Andrew is also a non-executive Director of Which? Limited, since March 2011.

Screen Life: TV In Demand

Thinkbox’s ‘Screen Life: the view from the sofa’ was a multi-award winning study of multi-screening. It revealed that connected viewers are nothing but good news for commercial TV, showing that multi-screening is making TV advertising even more effective by enabling people to chat, play, discover and even buy things as they watch.

‘Screen Life: watching VOD’ will build on these findings by examining the new ways in which people are watching TV on-demand and on new screens. It will help marketers understand emerging TV behaviours and how they compare to the primary way TV is watched – and how different ways of watching affect how advertising works.

Neil Mortensen research and planning director Thinkbox

Neil Mortensen

research and planning director

Neil Mortensen is Research and Planning Director at Thinkbox where he has responsibility for Thinkbox’s research and planning teams and sits on the Thinkbox board. He is a long-standing member of the Media Research Group committee and an Honorary Fellow of the IPA. He formerly represented the IPA on the BARB Board and UKOM Technical Group.

Prior to joining Thinkbox in 2011, Mortensen was Research Director of OPera OMG for five years providing information and research to create value in the Omnicom group across all media. He is also a former Director of Research for ITV where he had responsibility for research across the company, from advertising effectiveness to programme development.

Mortensen’s fields of expertise cover all mediums and a broad range of media research with a core focus on BARB; television trading; broadcasting and platform strategy; and advertising forecasting and effectiveness.

He is married with four children and lives in Brighton. He is a life long Liverpool fan and collector of rare soul records.

Beyond The 30" Spot

As broadcasters and brands look to engage audiences beyond traditional advertising,Virgin Media reveal exclusive findings from its innovative TV ad "interruptions" from its multimillion pound 'Broadband' and 'TiVo' campaigns. The ads form part of a wider consumer-led, socially-driven media activity that embraces second and third screen behaviour and involves close new partnerships.

Jeff Dodds chief marketing officer Virgin Media

Jeff Dodds

chief marketing officer

Making The Transition: Adapting To The Digital Age

VIDEO: What does it mean to be an editor of national newspapers today? Directed by John Lloyd

Rufus Olins chief executive Newsworks

Rufus Olins

chief executive

Rufus is Chief Executive of Newsworks, the marketing body for the national newspaper industry.

Previously he was Chief Executive of Warc, the marketing intelligence service and Managing Director of Haymarket Brand Media where he ran a portfolio of brands including Campaign, Management Today, Brand Republic and Media Week.

A former journalist, at 29 he joined The Sunday Times as its first Advertising & Marketing Editor before becoming Deputy City Editor of the paper. As Editor of Management Today, he was voted Business Magazine Editor of the year by both the BSME and the PPA.
Rufus is a trustee at the Almeida Theatre.

Evolving Into New Businesses

Traditional newspaper publishers are having to evolve into new businesses, and fast. Hear the latest developments from News International, home to iconic brands The Sun and The Times, which won the rights to broadcast 380 Premier League football game highlights for its websites earlier this year.

David Dinsmore director of operations News International

David Dinsmore

director of operations

David Dinsmore became Director of Operations in October 2012. Previously, he was Managing Editor of The Sun, helping to oversee the launch of the paper’s Sunday edition. Born and raised in Scotland, David began his national newspaper career as a reporter on The Scottish Sun in 1990. He was appointed Editor in 2006 and took circulation to a market-leading 400,000-plus. In 2010, David was made General Manager of NI Group Ltd in Scotland. A keen cyclist, he is married with two teenage children.

Lunch

Lunchtime Address

Larger than life Felix Dennis, chairman and owner of Dennis Publishing, is set to provide an entertaining romp through the last decade in the media, drawing upon 40 years experience as an international publisher with iconic brands including Maxim and The Week. Dennis is renowned for being one of the UK's richest entrepreneurs and is now a well-respected poet, with his latest collection entitled Love, Of A Kind. Be prepared for anything.

Felix Dennis owner Dennis Publishing

Felix Dennis

owner

Felix Dennis - publisher, poet and planter of trees; Chairman and sole owner of Dennis Publishing
Felix Dennis is one of Britain’s most successful self-made entrepreneurs. He has featured in The Sunday Times Rich List for many years and with a current net worth of £500 million.

In 1973 Felix Dennis launched Dennis Publishing and pioneered personal computer magazine publishing in the USA and the UK. The business is today responsible for publishing over 50 magazines, websites and mobile sites, including The Week, Men’s Fitness, Carbuyer.co.uk, evo, Auto Express, PC Pro and Viz. Dennis Publishing has transformed itself from a traditional ink-on-paper publisher into a multi-platform content provider with over a million people visiting its websites and apps every day. Felix Dennis was awarded the Marcus Morris Award in 1991, the highest accolade in UK magazine publishing.

Aside from publishing, Dennis co-founded a $2.5 billion computer mail order company, MicroWarehouse, in 1987 and has written the best-selling business book, How to Get Rich (Ebury, £16.99) and its follow-up, 88 The Narrow Road: A Brief Guide to the Getting of Money (Vermillion, £14.99). Today, Felix Dennis remains the sole owner of Dennis Publishing, with headquarters in the UK and offices in the USA.

After a life-threatening illness, Dennis began writing poetry and authored his first book of verse, A Glass Half Full, in 2002. Six more poetry books have followed. His new collection of verse, Love, Of A Kind, will be released in May 2013. Dennis spends up to three hours each day studying and writing verse. His Did I Mention the Free Wine? poetry tours have entertained thousands of poetry-lovers on both sides of the Atlantic.

Dennis is also a passionate tree planter. He began in the 1990s, and since has consolidated this passion for British forestry by setting up the Heart of England Forest Project, a partnership with the Heart of England Forest registered charity, dedicated to planting and preserving a substantial native broadleaf forest in the heart of England. The Heart of England Forest Project is due to plant its millionth tree this year.

From Magazines To Apps

Within the past 10 years, Dennis Publishing has transformed itself from being predominantly a magazine publisher to being a digital publishing pioneer. Chief exec James Tye, provides an honest account of the lessons learned to date, from dealing with Apple to dealing with new challenges around data, production, measurements and promotion.

James Tye CEO Dennis Publishing

James Tye

CEO

James Tye joined Dennis Publishing in October 1992 and spent six years on the editorial teams of various titles including the editorship of market-leading PC Pro. In 1998 he became a Publisher. He joined the Executive board in 2000 as Operations Director and became the Divisional MD for the Dennis Technology Division in 2004. In the same year he oversaw the launch of the Dennis Gambling Division.

In 2006 James Tye became the Chief Executive of Dennis Publishing and in that time has developed the company from its traditional print publishing roots to a true multi-platform, 21st century media company. In 2012, around 50% of the company’s advertising was derived from its digital activities. Under Tye’s leadership, Dennis Publishing’s UK turnover has risen from £50m to £80m, despite challenging economic conditions.

Tye is part of a new generation of CEOs: focussed on the future, as well as the bottom line. He values excellent editorial quality and has an in-depth understanding of technology and the importance of discoverability.

Dennis Publishing brands include The Week, Auto Express, Carbuyer.co.uk, evo, Men’s Fitness, 3PM, Viz, PC Pro and Knowyourmobile

Innovation Sessions Part 1

Partners for these sessions are select industry companies who strongly support Media360's commitment to improve the media arena for everyone involved. They will share their expertise and resources at the highest level. Visit media-360.co.uk for updates.

Refreshment Break

Client Panel - Playing The Data Dating Game

Data – arguably the dullest word in marketing – yet, for those who play the data game the right way, the biggest opportunity that has ever presented itself. A panel of heavyweight brand marketers share their thoughts on what are looking for from agencies and media owners in this data revolution:

- Do clients see media agencies as their natural long-term partner in the data game?
- Creating real business partnerships – going beyond the current commodity/supplier relationship that often prevail between media agencies and clients
- What role can media owners play in driving this?

Claire Beale brand editor Marketing

Claire Beale

brand editor

Will Orr commercial director British Gas

Will Orr

commercial director

Will Orr spent 17 years working for BBH, Leagas Delaney, Mother and WCRS. At WCRS he was Managing Director and then CEO during a 5 year period in which WCRS entered the UK Top 10 for the first time and won Marketing Week’s Agency of the Year twice.

Will joined British Gas in 2010 and was Marketing and Insight Director before his promotion to Commercial Director in July 2012. Will is responsible for all growth strategies and plans across the company.

Will has an MBA from Imperial London. He sits on the ISBA Council and the IPA ‘Client Council’. Will lives in Chiswick with his wife and two sons.

Peter Duffy european marketing director easyJet

Peter Duffy

european marketing director

Peter joined easyJet in February 2011 as European Marketing Director.

Before joining easyJet, he was Marketing Director for Audi in the UK where he oversaw a period of rapid and profitable growth. Prior to that, Peter was Marketing Services Director at Barclays.

Peter has a degree in Economics and an MBA

Pete Markey CMO RSA Insurance

Pete Markey

CMO

Pete Markey is Chief Marketing Officer for RSA Group, a global insurance business with over 20m customers worldwide. He is responsible for all UK marketing across the RSA and MORE TH>N brands as well as sharing marketing best practise globally across RSA Group. His role extends to brand, acquisition, customer and digital marketing. Pete was previously MORE TH>N Marketing Director for two years, and Head of Marketing prior to this.

Previously Pete has worked in Onetel, the AA and British Gas. He is an experienced Director, having worked across a range of disciplines including marketing, sales, e-business, operations and strategy.

Pete graduated from Southampton with a BA Hons in Corporate Communication and is a CIM Chartered Marketer. Pete has been awarded the DRUM, MI and Marketing Society Marketer of the Year awards. In 2009, he completed a 2 year MBA with Distinction at Ashridge Business School. In 2010, he was made a “Fellow” of the Marketing Society, and joined their Management Board. In 2011, Pete was named as one of Campaign Magazine’s Top Ten Marketing Directors of the year.

Keith Moor director of brand & communications Santander

Keith Moor

director of brand & communications

A New View Of UK Media: From Outside-In

The UK's vibrant media scene is the most developed and sophisticated in the world... isn't it? Step outside our island and parochial bubble to see how the industry is perceived on the global stage. Former UK CEOs turned international media leaders share their first-hand experiences to provide an ‘outside-in’ perspective on the UK. What are their views on the perceived strengths of UK media agencies and what can be learnt from their international counterparts?

Arif Durrani head of media, Campaign & editor Media Week

Arif Durrani

head of media, Campaign & editor

Jed Glanvill EMEA regional leader & chairman UK Mindshare

Jed Glanvill

EMEA regional leader & chairman UK

Jed Glanvill started in the industry as a graduate trainee with BBJ (now Vizeum) Media,
part of the Aegis Network rising to board Planning Director.
After eight years at BBJ, the desire for a fresh challenge took him to Mindshare UK in 2000, as a Managing Partner with primary responsibility for their digital and interactive division.

In 2003 he was appointed Managing Director and then CEO in October 2005. At the start of 2011 he was promoted to EMEA Regional Leader responsible for Ireland, France, Spain, Portugal and South Africa whilst remaining CEO of the UK, moving up to Chairman UK in January 2013.

Jed is Deputy Chairman of the UK IPA Media Futures Group. He is married with two children.

Colin Gottlieb CEO EMEA OmnicomMediaGroup

Colin Gottlieb

CEO EMEA

Jim Hytner G14 CEO & president of global clients IPG Mediabrands

Jim Hytner

G14 CEO & president of global clients

Following leadership roles at UM in Europe and Initiative around the World, Jim Hytner is the new CEO of IPG Mediabrands, G14& Global Clients. This role sees him lead all 3 global brand networks – UM, Initiative and BPN – together with Mediabrands assets across all G14 markets. Additionally, he is responsible for all global brands headquartered outside of the US, including Unilever, AB InBev and BMW.
Before arriving at IPG Mediabrands, Jim had a successful 5-year tenure as Global Marketing Director of Barclays from 2004 to 2009. In this role, Jim was responsible for the UK marketing operation and the direction of the Barclays brand across the world.
Jim has held several roles in television. He worked as ITV Commercial and Marketing Director, responsible for all consumer and customer marketing. Before that, his first senior management position was at Coca-Cola working on its red can marketing and spearheading its push in the UK into music and football sponsorship for the very first time.
Jim is a graduate of the prestigious Wharton Business School, a proud Trustee of Comic Relief, the Chairman of Logan Sports, a member of the Commercial Committee at BAFTA and a 35-year Manchester United season ticket holder. He is blissfully married with 4 children ranging from 2 to 18 years old.

Close Of Day 1

Delegate Reception @ The British Music Experience

Media360’s 10th Anniversary Party

Chair’s Day 2 Opening Remarks

Tracy de Groose chief executive Carat

Tracy de Groose

chief executive

Wake Me Up Session: I’ll Have What She’s Having

This explosive session is designed to invigorate, inspire and get you to re-think what you already know. Mark Earls, a former Ogilvy planner turned author and Herdmeister, reveals the hidden truth about consumers and the pervading influence of others as he exposes how Billy and Meg (and the very nice lady at the next table) reveal who we really are.

Mark Earls author and founder Herd Consulting

Mark Earls

author and founder

Mark Earls (AKA Herdmeister) is that rare thing: a marketing strategist who is passionate about consumer data, how we collect and interpret it

Previously a senior planning executive at leading creative agencies, he now writes and works independently under the banner of HERD Consulting. His main focus is helping people and organizations come to terms with the insights into human behavior and how to change it which contemporary behavioral science is revealing. His clients range from corporations such as Unilever, Converse, Sony & Bacardi & the UK’s influentlal Channel 4 TV to government and security services and 3rd Space organizations such as The School of Life and Greenpeace.

Mark’s work has won lots of awards [including Best New Thinking at MRS 2003, Best Overall Paper at the 2007 ESOMAR Congress in Berlin & the prestigious Emerald Insight Awards for top 50 in the world in management science articles in both 2004 & 2008].

His last book, HERD [Wiley 2007/2009] continues to win new fans - ‘like Malcolm Gladwell on speed” [the London Guardian], His next, I’ll Have What She’s Having [MIT Press}, a collaboration with Professors Alex Bentley and Mike O’Brien, is out this Fall.

In the last year, Mark has given keynotes in Rotterdam, Johannesburg, Capetown, Dublin, Amsterdam, Basel, Prague, New York, San Francisco, Leeds, Chicago, Paris, Shanghai, Bonn and of course, London where he lives. His blog is on Brand Republic’s top 150 and Ad Age’s Hot 150. www.herd.typepad.com

Client Keynote - Being First At What Matters: 15 Years Of Innovation With Domino's & Arena Media

From 7 to 775 stores, a 15 fold increase on sales, Domino's have embraced phenomenal market changes and opportunities to drive growth over the years. At the heart of this approach there has been a constant desire to innovate quickly, take calculated risks and continually challenge boundaries with our industry partners. This is the story of how they were first at doing what matters most.

Steve Booth CEO Arena Media

Steve Booth

CEO

Steve founded BLM, now Arena Media, in 1990. Ever since, he has been on a relentless quest to explore and exploit the opportunities that emerge with new media and technology for clients. As our CEO, he continues to work out ‘what next?’ for Arena.

In 1998, Steve also launched Quantum as our digital sister agency. Quantum subsequently became Digital Agency of the Year. In 2008, BLM and Quantum joined Havas Media Group to become the Arena Media we are today: a progressive, post-digital agency, centred around being smart and agile, creative and personalised.

Simon Wallis marketing director Domino's

Simon Wallis

marketing director

If ever there was a man with pizza sauce in his veins, it’s Simon Wallis.

Simon embarked on the first of his positions in pizza in 2003, with roles at Pizza Hut including Director of Strategy & Innovation. Next, he moved to Papa John’s as Senior Director of Marketing Europe & Middle East before finally seeing the light in 2010, taking the role of Sales and Marketing Director for Domino’s Pizza UK and Ireland.

Since arriving at Domino’s, he has overseen the launch of Domino’s Stuffed Crust, a rapid rise in the use of social media, the development of apps for the iPhone, Android and iPad, and the sponsorship of ITV’s Red or Black and more recently Splash.

Simon is originally from Northampton and is married with two small children. His favourite pizza is Domino’s Pepperoni Passion.

How Online Video And Branded Content Is Changing The Game For Brands And Media

The power of online video and branded content has no bounds. However, the scale of the opportunity also poses a problem - you may have the chance to turn your advertising into essential content, but so does everyone else. This expert panel will discuss how to produce and distribute the most essential, relevant, video content for your audience. And as the 'traditional' lines separating advertising, entertainment, content and commerce blur, what roles do media agencies and media owners play in making this work? How can brands make this investment pay off and do they need paid-for media, or media owners, to get the message out?

Philip Smith head of content solutions and studio Brand Republic Group

Philip Smith

head of content solutions and studio

Philip Smith is Head of Content Solutions and Studio, Haymarket Brand
Republic Group. He runs the successful content solutions team which
produces branded content, including web sites, events and print specials
and supplements, for clients which want to connect with influential
media, marketing and advertising audiences .

Since the start of the year, his role has expanded to oversee production
of all editorial and commercial content, including online, print and
video content, at the marcomms publishing group, which includes the
following business magazines and brands: Campaign, Brandrepublic.com,
Marketing, Media Week and Pr Week.

In 2010, Smith headed up the online publishing for several of
Haymarket's key business-to-business titles, including Management Today,
PR Week, Planning and Regeneration & Renewal. He successfully relaunched
the web site for MT, Haymarket's market-leading business and management
title Managementtoday.

Having spent the best part of a decade at Haymarket, the largest
independent magazine publisher in the UK, Smith was, for three years,
the head of digital content at Brand Media, home of Campaign, Marketing,
Media Week, Revolution and Brandrepublic.com, the online marketing,
media and advertising portal.

Prior to his move to BR, Smith edited Media Week for 18 months,
overseeing the acquisition of the title by Haymarket and the integration
of its team and print and online operations into the company.

He has also edited Haymarket's digital marketing magazine Revolution for
four years, establishing it, after the troubles of the dotcom bust, as
the only UK title dedicated to online marketing and media.

Smith has successfully completed the PPA's diploma in Publishing course
and originally trained as a journalist on the post-graduate journalism
diploma course at the University of Wales, College of Cardiff.

His first book 'Directing Web Traffic', which is about the design and
function of web sites, was published in 2003 (Rotovision).

Smith is a Fellow of the Royal Society for the encouragement of Arts,
Manufactures & Commerce.

David Norris client director, media planning Mindshare

David Norris

client director, media planning

Asad Rehman global communications planning director Unilever

Asad Rehman

global communications planning director

Unilever for 5 years, prior to which he worked with MindShare/GroupM in various parts of the world, and in various capacities- including roles in which he managed local offices, regional teams and global client relationships. Asad has done assignments in Asia, Europe, and LATAM and considers himself a fortunate “internationalist”. He is a technology enthusiast, likes to photograph as a hobby, and is an avid Performing Arts follower. Asad lives in London, UK with his wife who is a documentary film maker.

Pippa Glucklich managing director Starcom MediaVest Group

Pippa Glucklich

managing director

Jonathan Lewis head of digital and partnership innovation Channel 4 Sales

Jonathan Lewis

head of digital and partnership innovation

Power Break

Innovation Session Part 2

Partners for these sessions are select industry companies who strongly support Media360's commitment to improve the media arena for everyone involved. They will share their expertise and resources at the highest level. Visit media-360.co.uk for updates.

Inspirational Keynote - Setting Up Shop: The my-wardrobe Story

Sarah Curran launched my-wardrobe in 2006 to sell ‘everyday luxury’, but Curran isn’t your everyday fashionista. An accomplished sub-editor at News International, it was while working for the online edition of The Times that Sarah developed an understanding and passion for internet publishing, which would lead her to launch her business on the web. While the British high street has suffered from disappointing sales, my-wardrobe.com has gone from strength to strength, with no sign of slowing down. Curran will share her entrepreneurial journey, explaining how she made my-wardrobe a global internet sensation with over 1.6 million visitors every month.

Sarah Curran founder My-wardrobe

Sarah Curran

founder

Sarah Curran, launched online retailer my-wardrobe.com in April 2006, which has become the UK’s leading online retailer of ‘everyday luxury’ designer womenswear fashion.

Prior to launching my-wardrobe.com Sarah started her career at News International as a sub-editor for The Times Online. It was here that Sarah developed an understanding and passion for internet publishing, which would take her to launch her business in the online space.

In August 2003 Sarah opened Powder, a designer fashion boutique in Crouch End, North London, which offered ‘everyday luxury’ womenswear designers such as By Malene Birger, Paul & Joe and Marc by Marc Jacobs.

After a move to the South of France and the birth of her first child, Sarah decided to explore and expand the business online. Anticipating the rapid growth of the online fashion industry, Sarah launched my-wardrobe.com in April 2006, offering ‘everyday luxury’ designer womenswear brands and most recently menswear with the January 2009 launch of the menswear site.

The rapid growth of the business brought Sarah back to the UK, where she set up the base of my-wardrobe.com in Nottingham, the HQ in North London and now international offices in Australia, Middle East and Scandinavia. With a 110-strong team, my-wardrobe.com now offers beautifully edited collections from over 180 leading womenswear designers including 3.1 Phillip Lim, Anya Hindmarch, 3.1 Philip Lim, Camilla Skovgaard, Burberry Brit and Acne.

With over 1.5 million global visitors every month, my-wardrobe.com was awarded Best Customer Experience for the WGSN Global Fashion Awards 2011 held in New York. my-wardrobe.com was awarded Best Customer Experience at the Drapers Etail Awards 2010, which followed Gold: Overall Winner and Best Innovation at the 2009 Drapers E-Tail Awards.

Sarah attends fashion shows around the world and regularly comments on trends and designers for leading print and broadcast media, as well as speaking at key events including the British Chamber of Commerce Annual Conference, Singapore Fashion Week, the Drapers Fashion Summit, Fashion Business Club and the 2010 L’Oreal Melbourne Fashion Festival.

In recognition of Sarah’s entrepreneurial skills and expertise in the fashion sector, she has been made a fellow of the RSA (The Royal Society for the Encouragement of Arts, Manufactures & Commerce).

In Pursuit Of Integration

True integration of media is the ‘holy grail’ for many people, but there is still much debate about what it really means. This session will explore two, innovative approaches to integration, with a client’s interpretation and perspective to help test them out.

Danny Rogers editor, Campaign & editor-in-chief The Brand Republic Group

Danny Rogers

editor, Campaign & editor-in-chief

Jennelle Tilling vice president marketing KFC UK and Ireland

Jennelle Tilling

vice president marketing

An experienced, award-winning marketing executive with twenty years’ experience, Jennelle has been VP Marketing at KFC UK & Ireland since 2006, overseeing marketing, communications and CSR, and new product launches.

She has helped the company achieve 27 consecutive quarters of sales growth, and was named Yum!’s Worldwide Marketer Of The Year 2011.

Prior to joining KFC UK, Jennelle served as Chief Marketing Officer for Yum! Canada, with responsibility for the KFC, Pizza Hut and Taco Bell brands. She also worked as Director of Product Marketing for Pizza Hut US, and Director of Marketing Strategy for Pizza Hut UK, as well as working with McVities in the UK and Nestlé Dairy products in Australia.

Jennelle is a member of the Marketing Group of Great Britain, Fellow of The Marketing Society, and sits on the Executive Committee of WACL (Women In Advertising And Communications In London).

Thomas Laranjo managing director Total Media

Thomas Laranjo

managing director

Tom is responsible for agency management across Total Media with a focus on client service, media team development and performance delivery. As the architect of the agency approach, Tom has been instrumental in ensuring we deliver insightful, business focused solutions for our clients. With a background in international media, Tom brings a cross-market and cross discipline thinking to his role, and is always pushing the team to find a better way of doing things.

Tom’s entry into media was anything but traditional. With an academic background in anthropology and economics Tom was drawn to the potential that media has to blend these disciplines and thereby deliver solutions that put consumer behaviour and economic fundamentals at the core.

Cameron Hulett executive director, EMEA Undertone

Cameron Hulett

executive director, EMEA

@cameronhulett

As Executive Director, EMEA, Cameron Hulett is responsible for overseeing the strategic direction of Undertone’s business outside the US, primarily in Europe.

Cameron has a wealth of strategic experience in the digital technology, marketing and media space, which spans many countries including the US, UK, France, Germany, Australia and South Africa. Prior to Undertone, he served as Executive Head of Solution Strategy, Sales and Marketing at Acceleration. His broad educational background includes bachelors and honors degrees in engineering, a master’s degree in technology, and an MBA from the University of Cape Town.

Gavin Stirrat managing director, EMEA Millennial Media

Gavin Stirrat

managing director, EMEA

Gavin joined Millennial Media in early 2010 and is responsible for the growth of the company’s European business. He works closely with Millennial Media’s key strategic partners to ensure that they are taking advantage of all the opportunities mobile has to offer.

Prior to Millennial Media, Gavin served in executive leadership roles at Clash Media, Advertising.com, and PricewaterhouseCoopers. Gavin holds a Bachelor of Arts in Business Studies with Marketing from Glasgow Caledonian University.

Lunch

Outdoor Advertising: Route’s In Town

More than three years in the making, outdoor's new people-focused research Route is the embodiment of 'big data'. But how do you make sense of 19 billion GPS records and what have been the initial benefits experiences by the first wave of advertisers.

Spencer Berwin managing director – sales JCDecaux

Spencer Berwin

managing director – sales

Spencer Berwin is Managing Director - Sales at JCDecaux, the UK’s market-leading Outdoor advertising company, part of the world’s largest out-of-home advertising company.

JCDecaux is the number one provider of advertising opportunities across Roadside, Retail, Rail and Airport environments with an expanding digital portfolio offering tactical and time-sensitive campaigns for clients.

Spencer joined JCDecaux in 1992 when the company entered the UK market. He began his sales career at LBC Radio, later joining the Outdoor advertising company More O’Ferrall/Adshel (now Clear Channel Outdoor) as Group Sales Manager. In 1988 he joined Lowe Howard-Spink, moving in 1989 to their Out-of-Home Media Specialist, IPM as Account Director and member of the Management Board.

In his free time Spencer likes to tinkle the ivories and is currently learning to play golf.

Andrew Mortimer director of brand and media BSkyB

Andrew Mortimer

director of brand and media

Andrew is the Director of Brand & Media at BSkyB, responsible for the communications planning and management of Sky’s £100m+ above-the-line advertising budget, the relationship with the media buying agencies and for managing Sky's brand identity. He joinedSky, as Director of Media Planning & Strategy, in June 2010 from Manning Gottlieb OMD, where he was the board director responsible for running the Communications Planning department and for clients including Virgin Group, Virgin Atlantic, John Lewis, COI, Marston’s and Google. Andrew started his advertising career in 1996 in the media department at Saatchi & Saatchi, working on Toyota, Hewlett Packard and Army recruitment. He moved to Vizeum in 2000, where he worked on clients including Bass/Coors Brewers, Coca-Cola, BMW and Heinz, before joining Manning Gottlieb in 2005. In his time in media Andrew has been lucky enough to win the Grand Prix at both the Cannes Media and Media Week Awards, as well as three Campaign Media Awards.

Turned on to Radio

Radio continues to defy the doomongers and go from strength to strength in the digital age. Record audiences of 47 million (90%) of adults listen to radio every week for around 22 hours. More than 32 million people tune into the commercial sector alone, making it the nation’s second most-consumed medium after TV. The marketplace continues to evolve through launches and acquisitions, but the opportunities for brands has never been stronger.

Dee Ford group managing director Bauer Media

Dee Ford

group managing director

Dee Ford is Group Managing Director Radio, Bauer Media, running a thriving, multi-platform portfolio of 42 commercial local, national and digital stations. Bauer owns the number one commercial stations in all 21 markets we serve across England, Scotland and Northern Ireland, including London, Glasgow, Belfast, Manchester, Liverpool, Sheffield, Newcastle and Southampton.

What’s Next – The Future Of Media

As the media landscape continues to evolve and adapt to dramatic change, what are the major trends and developments that are expected to shape the media landscape of the future?

Benedict Evans consultant, Enders Analysis

Benedict Evans

consultant, Enders Analysis

Benedict covers mobile platforms, digital media and electronic publishing. He has worked in strategy and business development for NBC Universal, Channel 4 and Orange, and previously worked as a sell-side equity research analyst covering European telecoms companies. He has an MA in History from Cambridge University.

Client Keynote - Putting BlackBerry Back In The Mix

In the highly competitive smartphone market, BlackBerry has ambitious plans to bolster its position among the leading elite through its innovative BB10 operating platform, and a significant boost in its marketing activities.

Rob Orr managing director of UK and Ireland Blackberry

Rob Orr

managing director of UK and Ireland

Close Of Day 2 And Media360 2013