Programme

Thursday 17th May 2012
09.00	Registration & Breakfast Refreshments
	Arrive any time between 09.00 and 11.30 to check-in and start networking.
10.30	Chair’s Opening Remarks
	Jon Wilkins Founder Naked Communications
10.40	The True Value Of Customer Service
	Frank van der Post didn’t invent customer service, but with British Airways’ latest “To Fly. To Serve” campaign, he’s intent on turning it, against the odds, into a billion-pound enterprise. What does customer service really mean in 2012? And how does it fit into the new language of bought, owned and earned media? Frank van der Post Managing Director – Brand and Customer Experience British Airways
11.15	Dynamic Creative – The Opportunities For Brands
	In a data-rich world, where information flows are unstoppable, real-time evaluation represents an exciting new frontier. What are the implications of a more data-focused and less research-focused media world? What client categories can benefit from increasing advertising effectiveness through more relevance and less frequency? What are the limitations for the real-time approach? And what does it all mean for offline media? David Fletcher Head of Analytics and Insight MEC
11.45	Social Media Research: Looking For Meaning Beyond Metrics
	This session will explore the Twittersphere; beyond binary sentiment analysis into what people are actually saying about brands, and what is triggering these conversations. In particular it will examine the value of studying opinions, emotions, behaviours and attitudes expressed in the real world, without research effect. Chris Forrest Founder The Nursery
12.05	Not Just Business As Usual
	Against all the odds, for a business that was written off by many, and a medium that was supposed to have been overwhelmed by digital competitors, Global Radio has performed a great media turnaround. What are the lessons for advertisers, owners and agencies from the reinvention of a fragmented local medium into a national platform for advertisers? Stephen Miron Group CEO Global
12.30	Lunch & Networking
13.30	Trade Secrets For Emotionally Effective Advertising
	Breakthroughs in brain science have confirmed the role of emotions in consumers’ decision-making process. One of the leading neuromarketing research firms in the US will present key findings on how facial coding can be used to research brand equity, advertising performance, media choices and more. Dan Hill President Sensory Logic
13.55	The Media Week Debate: What The Client Wants?
	A panel of heavyweight brand marketers shed light on what clients actually want in a world dominated by data, evolving technology and shifts in consumer behaviour. Hear their conclusions on: Why are agencies important and what is future for the agency-client relationship? How serious is the temptation to go direct to media owners? What media owners and agencies have impressed you in the past six months and why? Facilitator: Jeremy King Editor Media Week, Event Panellists : Dominic Grounsell Personal Marketing Director RSA Scott Morrison Marketing Director UK and Ireland Diesel Ltd Katie Sheppard Director of Marketing & Relationships Match.com
14.30	The Innovation Sessions: Part One
	Our partners for these sessions are select industry companies who strongly support Media 360’s commitment to improve the media arena for everyone involved. They will share their expertise and resources at the highest level. Please check the website for updates.
15.15	The Fuse: Killer Apps For Digital TV
	The growth of convergence – where the telecoms, computer, media and electronics industries meet and become one industry – has proved to be one of the marvels of our time. Turning it into money-spinning reality is a key driver for YouView, the internet-connected TV platform, which launches in 2012. This session will give examples of how digital TV can promote even deeper consumer engagement in the medium. David Docherty Chairman Digital TV Group
15.40	Afternoon Refreshments & Networking
16.10	Freeing Newspapers From The Downward Spiral
	Jon O’Donnell, part of a team that’s put the “new” back into newspapers, offers insights into the issues that will define the next generation of newspaper brands – alert to new possibilities, taking a stand on trading, pricing and other issues on behalf of the whole sector. Jon ODonnell Group Commercial Director The Independent, i, Independent on Sunday & The London Evening Standard
16.40	Aspergers, Inc
	The current obsession with finance and quarterly reporting arises from “physics envy” – a fundamentally misconceived attempt to apply the rules of Newtonian physics to complex entities like people and markets. It is ultimately damaging to customers, brands, businesses and to shareowners. Lacking a model of our own, marketers have kowtowed to any semi-numerate person armed with a spreadsheet, rather than fighting back. However, all the really bright thinkers in economics and finance are now on our side, and their thinking and new models provide a basis for placing human-understanding at the centre of business, not on the outskirts. Rory Sutherland Vice-Chairman Ogilvy & Mather UK
17.05	3D Tablet Ads: Virtually Bringing Products Into The Hands Of Consumers
	Whether 2012 is the year of the mobile or not, one thing is clear – mobile technology is pushing the boundaries for advertising and facilitating richer experiences than ever before. This session will explore the launch of the world’s first 3D mobile advertising campaign, the value of user interaction and the future for mobile media. Laura Dance Digital Campaign Manager Samsung Electronics UK Milton Elias Head of Mobile Starcom MediaVest Group
17.30	Close Of Conference Day One & Evening Networking
19.00	Drinks Reception
20.00	Gala Dinner (Dress Code: Lounge Suits)
22.00	After-Dinner Entertainment

Friday 18th May 2012
08.30	Breakfast & Networking
09.30	Chair’s Summary Of Day One & Introduction To Day Two
09.35	Reasons To Be Cheerful: The John Lewis Story
	Advertisers talk a lot about the importance of generating an emotional response from people. However, few advertisers have done it as well as John Lewis under the stewardship of the current Marketing Society Marketer of the year, Craig Inglis. In an environment where more and more brands are asking what can make their money stretch further, this session will show how John Lewis and its agencies have capitalised on that popular expression “earned media” to add incremental value to the paid media investment. Craig Inglis Director of Marketing John Lewis James Murphy Founding Partner Adam & Eve
10.10	From Uncertainty To Opportunity
	The economic climate of the last few years has accelerated the media industry’s move toward increased efficiency and proving effectiveness. Now we are faced with further uncertainty and a seemingly relentless requirement to deliver more from fewer resources. Yet the disruption presents opportunities for media. Agencies are increasingly central to the decision processes, clients are finding ways to identify best practice and efficiently leverage it across their organisations, and media owners are demonstrating the power of their offer and using it to enhance revenues. How has this been achieved, what are the obstacles and what are the next steps to take? Karl Weaver Director Data2Decisions
10.30	Where Media Meets The Real World
	Nadhim Zahwani MP will provide insightful and comprehensible advice for businesses looking to survive – and thrive – in these challenging times. In this session the co-author of the entertaining book, Masters of Nothing, will review the herd instinct of the boom years through the tipping point of 2007 and 2008 and the rewards for failure received by those at the top. Prior to Parliament Nadhim was co-founder and CEO of YouGov, one of the world’s leading research companies. Nadhim Zahawi Member of Parliament for Stratford on Avon
10.50	Session To Be Announced
11.15	Morning Refreshments & Informal Networking
11.45	The Innovation Sessions: Part Two
	Our partners for these sessions are select industry companies who strongly support Media 360’s commitment to improve the media arena for everyone involved. They will share their expertise and resources at the highest level. Please check the website for updates.
12.30	Planet Outdoor
	One of the founders of Posterscope in the UK, in recent years Annie Rickard has led the development of the Aegis-owned global out-of-home network, Posterscope Worldwide. What can we learn from how other countries are pushing the technological boundaries and consumer understanding around this most digitally aware medium? Annie Rickard CEO Posterscope
12.55	Media 360’s Got Talent
	Simeon Adams of Goodstuff (who’s old, but not so old he’s forgotten what it’s like to be starting out) chairs a session to give a voice to the emerging talent in our business. Meet a line-up of convention-defying novelty seekers, these young talents are passionate about the business and unafraid to use everything to answer their clients’ briefs – films, apps, blogs, social media, gaming, products, events. Ads even. Simeon Adams Partner Goodstuff
13.20	Unleashing Creativity In A Data-Centric Business
	When Nigel Gilbert joined Virgin Media at the end of 2010, he took on his first role at a media owner having had senior posts at Lloyds Banking Group and Lowe Worldwide. In this session, Nigel will explore how the creative and brand experience he built earlier in his career has been brought to bear on the business and communications strategy of Virgin Media. What are the challenges for the brand in 2012? And what can we learn from a brand like Virgin Media, which finds itself in a uniquely competitive and technologically rich sector? Nigel Gilbert Chief Marketing Officer Virgin Media
13.55	Chair’s Closing Remarks
14.00	Official Close Of Conference

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