Alistair joined the McDonald’s UK Marketing team in 2007; he was promoted to the UK Executive team in 2010 and has overseen many award winning campaigns, and received numerous accolades including being named The Marketing Society’s Market Leader of the year in June 2016.
Alistair joined the UK business with a strong pedigree in retail gained at Marks & Spencer and Debenhams; prior to joining McDonald’s, he was Marketing Director at Blockbuster before being charged with starting up and establishing its online business as its Managing Director.
In 2010 Alistair was promoted to Vice President, Marketing, with additional responsibility for both food development and the then North West Division including Ireland, Norway, Denmark, Sweden and Finland.
Since joining the Company, he has led his team and agency partners in the development of some of the highest performing campaigns in McDonald’s history. In 2014, Alistair was promoted to Senior Vice President, Chief Marketing Officer; his remit now includes Business Strategy & Insight as well as Corporate Affairs.
Alistair is married and lives with his wife and daughter in Essex.