10:00

Welcome from Campaign

Gideon Spanier, Editor-in-Chief, Campaign
 

10:05

Live Roundtable: What’s on the mind of the CMO?

Gain a front row seat to an intimate roundtable discussion with a group of leading brand marketers in the UK 

  • How can brands get to grips with understanding their customer experience during a period of constant flux? 
  • Preparing your business for a new tone and voice that reflects new post-lockdown customer values  
  • Taking stock of why D&I initiatives have failed to result in real change 
Matthew Barwell, CMO, Britvic
Shira Feuer, CMO, Trinny London
John Burke, CMO, Bacardi
Pamela Brown, CMO, Vodafone Smart Tech
Steve Axe, CMO, Nomad Foods
Maisie McCabe, UK Editor, Campaign

10:45

Spotlight on British Vogue: How the British Fashion Bible tackled the challenges of creating during lockdown

Fireside Chat

Vanessa Kingori MBE, Publishing Director, Vogue
Gideon Spanier, Editor-in-Chief, Campaign
 

 11:15             Session Break (showcasing some of 2021’s most groundbreaking ads)

 

11:25

Growing your business in an environment of change and uncertainty

Panel Discussion

  • Why embracing innovation and de-siloing teams is the key to creating a strong working culture in a virtual work environment 
  • How to take advantage of the fact that consumers are willing to adopt new behaviours and solutions 
  • How to avoid mistaking interim changes as predictors of the future 

Trevor Johnson, Head of Marketing GBS Europe, Tik Tok 

Joanna Lawrence, Managing Director, Partnerships, Telegraph Media

Jamelia Donaldson, Founder, TreasureTress

Sue Frogley, CEO, Publicis Media

 

12:20

Why the pandemic helped outdoor media redefine its purpose and role in local communities 

Channel spotlight

Speaker to be confirmed
 

 12:30             Networking lunch 

 

13:30

Making marketing measurable and dealing with the demise of the third party cookie  

Ignite Session

What is the untapped data available from tools like google analytics that is not being used?
  • Why historic data can no longer be relied upon to predict future trends 
  • Measuring what matters – do we know what this is?
  • With cookies set to disappear by 2022, what are the more traditional methods that could save the day? 
  • Examining how data can help us unlock the positive opportunity of diversity
  • Why measurement should be used to assist marketing teams with financial planning 
Andrew Smith, MD, Escherman
Jerry Daykin, Senior Media Director, GSK
14:05

Entering the gaming universe, why brands must jump in or get left out  

Channel Spotlight

Speaker to be confirmed
 14:15          Session Break
14:20

Why the industry is still failing to attract diverse talent  

Soapbox Session

  • More action less talk: one simple step that can help to attract a wider pool of talent into your business 
  • Shaping your internal and external messaging so that it is encouraging inclusivity 
  • How to empower representatives from minority ethnic backgrounds across your teams
Shanice Mears, Co Founder, The Elephant Room
 14:25          Session Break
 

14:30

Celebrating the work: my favourite Campaign of 2020

 

14:35

The year experiential went virtual: four top tips and tricks to make the transition to digital events and activations

Panel Discussion

  • Take advantage of the technology at your disposal 
  • Let consumer behaviour be your guide
  • Prioritise and communicate safety and ease 
  • Create joy, intimacy and surprise 
Amale Galbhouni, Experience Director, Siegel and Gale
15:20

 The future of the high street in an eCommerce world

  • Why shopping alone will not be enough to lure shoppers back to the high street 
  • How to build seamless online to offline experiences to remove barriers for consumers 
  • Navigating safety concerns, curating inventory and using technology to create a truly modern shopping experience 
15:40

TV and Ecommerce

Channel spotlight
Matt Hill, Research and Planning Director, Thinkbox
 15:50         Session Break
16:00

Getting to grips with how data driven campaigns point to a new way to talk about travel

Panel Discussion

  • How data can help us to understand what is on the mind of the travel consumer: how will the world choose to buy travel post pandemic?
  • Curating messages that combine destination marketing with global travel retail to help kickstart the industry
  • Examining a few case studies that illustrate the future of travel marketing and utilising partnerships with influencers, brands and mobile games

Fletcher Whitwell, Chief Media and Publishing Officer, R&R Partners, A Worldwide Partners Agency

Humphrey Ho, Managing Director, Hylink China, A Worldwide Partners Agency

 

16:25

Why vulnerability and empathy have become the key to connecting with your consumer in 2021

Panel Discussion

  • Stepping away from the desire to create perfectly polished content
  • How transparency creates trust and why messaging that truly resonates with your audience is the key to true brand loyalty
  • Which brands managed to maintain authenticity during periods of rapid change this past year?
Rhys Davis, Head of Demand Generation, EE

Ruby Aryiku, Co Founder and Head of PR, VAMP

17:00

Chair’s closing remarks

 

10:00

Chair’s opening remarks

 

10:05

How to cultivate brand loyalty by putting your customer first

 
  • Why consumers value speed, convenience and safety above all else
  • Will this be a permanent change post lockdown? 
  • What is brand interactivity, and why does it matter? 
Christoph Bremen, VP, Customer Excellence, Bayer Consumer Health
 

10:35

Why Ageism shouldn’t have a place in the modern media business

Soapbox session

Anna Dalziel, Founder, 40 Over 40

10:40

Examining the key success elements for media planning for 2022

 
  • How to ensure brand safety in uncertain times 
  • Communicating confidence whilst reflecting customer mood and sentiment 
  • Why collaboration is key: illustrating best practice when working with tech vendors, agencies and platforms 

Ali Syed, Director International Sales, Oracle Advertising

 11:00        Session Break
 

11:05

How video and social have taken 2020 by storm, and the brands that benefitted

 

Channel Spotlight

Speaker to be confirmed

 

11:15

Why media creatives need to do things differently

Aidan Goh, Account Director, OMD

11:55

Tech Tinder: Hear quick pitches from some of the industry’s most exciting startups

  • How these startups have managed to reach new customers 
  • Why crises make great startup incubators
  • How can larger more traditional brands adopt a startup culture?

Speaker to be confirmed

 12:15         Networking Lunch

13:15

Is everybody purpose-washed out?

Panel Discussion

  • Is your purpose messaging in the hands of the right team? 
  • How striving for perfection could leave your business in a rut 
  • Have brands left sustainability out in the cold? And how to fix this
Scott Somerville, Head of Advertising, PR & Campaigns, E.ON
Sarah Booth, Brand and Communications Director, OVO Energy
Clare Phillips, Director of Social Purpose, ITV
 

 13:35        Session Break

 

13:50

The power of audio: why audiences have tuned in during lockdown in record numbers

Channel Spotlight

Speaker to be confirmed

 

14:00

What effect will new forms of programmatic advertising have on media budgets in the future?

Panel Discussion

  • Is AI taking the magic out of marketing?
  • Have the promises of real-time optimization been fulfilled so far?
  • How programmatic can help advertisers to take advantage of topical moments and reflect consumer sentiment

Speaker to be confirmed

 

 14:55         Session Break

 

15:05

Maintaining brand relevance in an age of disruption

Fireside chat

Raja Rajamannar, CMO, Mastercard 

 

 15:35         Session Break

 

15:50

How to deploy your AV spend as it becomes harder and more expensive to reach audiences with traditional linear TV

Case study

 
  • What is the relative effectiveness of alternative video platforms?
  • How does Video on Socialmedia, YouTube or BVOD fare when comparing to the cost effective reach you can achieve via TV?
  • Are all video impacts the same and comparable or are there considerations to be had around quality?
  • Is there a case for industry wide cross media measurement?

Sam Taylor, Head of Group Commercial/Performance Marketing, Direct Line Group

 

16:40

Chair’s closing remarks