Take a look at last years Media360 agenda to get a taste of what you can expect from this year’s event… 

10:00

Welcome from Campaign

Gideon Spanier, Editor-in-Chief, Campaign
 

10:05

Live Roundtable: What’s on the mind of the CMO?

Gain a front row seat to an intimate roundtable discussion with a group of leading brand marketers in the UK 

  • How can brands get to grips with understanding their customer experience during a period of constant flux? 
  • Preparing your business for a new tone and voice that reflects new post-lockdown customer values  
  • Taking stock of why D&I initiatives have failed to result in real change 
Matthew Barwell, CMO, Britvic
Shira Feuer, CMO, Trinny London
John Burke, CMO, Bacardi
Pamela Brown, CMO, Vodafone Smart Tech
Steve Axe, CMO, Nomad Foods
Maisie McCabe, UK Editor, Campaign

10:50

Spotlight on British Vogue: How the British Fashion Bible tackled the challenges of creating during lockdown

Fireside Chat

Vanessa Kingori MBE, Publishing Director, Vogue
Gideon Spanier, Editor-in-Chief, Campaign
 

 11:20             Session Break (showcasing some of 2021’s most groundbreaking ads)

 

11:25

How addressable TV can solve your business challenges

Join Robyn Christison of Finecast, Eve Thompson of Wavemaker and Sander Moeyaert of Perrigo to gain insights on the use cases and key business challenges that addressable TV can solve.  In this fireside chat, they will take you through the journey of how they worked together to build out an advanced and innovative Addressable TV partnership for Perrigo, with a deep dive into their successful campaigns

Robyn Christison, Engagement Director, Finecast

Eve Thompson, Media Lead, AV, Wavemaker

 Sander Moeyaert,  Associated Marketing Director, Perrigo

 

 11:45          Session Break 

 

11:50

Growing your business in an environment of change and uncertainty 

Panel Discussion

  • Why embracing innovation and de-siloing teams is the key to creating a strong working culture in a virtual work environment 
  • How to take advantage of the fact that consumers are willing to adopt new behaviours and solutions 
  • How to avoid mistaking interim changes as predictors of the future 

Trevor Johnson, Head of Marketing GBS Europe, Tik Tok 

Gemma Charles, Deputy Editor, Campaign

Joanna Lawrence, Managing Director, Partnerships, Telegraph Media Group

Jamelia Donaldson, Founder, TreasureTress

Sue Frogley, CEO, Publicis Media

 

12:25

Why the pandemic helped outdoor media redefine its purpose and role in local communities 

Channel spotlight

Colin Horan, Client Partner, Clear Channel UK

 

 12:35             Networking lunch 

 

13:30

Making marketing measurable and dealing with the demise of the third party cookie  

Ignite Session

What is the untapped data available from tools like google analytics  that is not being used?

Andrew Smith, MD, Escherman

Examining how data can help us unlock the positive opportunity of diversity

Jerry Daykin, Senior Media Director, GSK

Panel Discussion:
  • Why historic data can no longer be relied upon to predict future trends 
  • Measuring what matters-do we know what this is? 
  • With cookies set to disappear by 2022, what are the more traditional methods that could save the day? 
  • Why measurement should be used to assist marketing teams with financial planning

Fayola Douglas, Senior reporter, Campaign

 

 14:00          Session Break 

 

14:10

Why the industry is still failing to attract diverse talent  

Soapbox Session

  • More action less talk: one simple step that can help to attract a wider pool of talent into your business 
  • Shaping your internal and external messaging so that it is encouraging inclusivity 
  • How to empower representatives from minority ethnic backgrounds across your teams
Shanice Mears, Co Founder, The Elephant Room
 

 14:15          Session Break

 

14:25

The year experiential went virtual: four top tips and tricks to make the transition to digital events and activations

Panel Discussion

  • Take advantage of the technology at your disposal 
  • Let consumer behaviour be your guide
  • Prioritise and communicate safety and ease 
  • Create joy, intimacy and surprise 

Amale Galbhouni, Experience Director, Siegel and Gale

Lucy Edwards, Marketing Manager, UK &IE, Spotify

James Wallman, Founder, World Experience Organization

Mark Kirkham, VP/GM Sports, Energy and Juice, Pepsico

 

15:10

 The future of the high street in an eCommerce world

  • Why shopping alone will not be enough to lure shoppers back to the high street 
  • How to build seamless online to offline experiences to remove barriers for consumers 
  • Navigating safety concerns, curating inventory and using technology to create a truly modern shopping experience 
 

15:25

Why ecommerce ≠ emarketing

  • In a world without physical availability, mental availability becomes paramount
  • Virtual brands must look beyond online performance marketing to grow
  • TV is ecommerce’s shop window
  • Learn how ecommerce brands supercharge their growth with TV
Matt Hill, Research and Planning Director, Thinkbox
 

 15:35         Session Break

 

15:55

Getting to grips with how data driven campaigns point to a new way to talk about travel

Panel Discussion

  • How data can help us to understand what is on the mind of the travel consumer: how will the world choose to buy travel post pandemic?
  • Curating messages that combine destination marketing with global travel retail to help kickstart the industry
  • Examining a few case studies that illustrate the future of travel marketing and utilising partnerships with influencers, brands and mobile games

Fletcher Whitwell, Chief Media and Publishing Officer, R&R Partners, A Worldwide Partners Agency

Humphrey Ho, Managing Director, Hylink China, A Worldwide Partners Agency

Fayola Douglas, Senior reporter, Campaign

 

16:35

Chair’s closing remarks

 

10:00

Chair’s opening remarks

 

10:05

Maintaining brand relevance in an age of disruption

Fireside chat

Raja Rajamannar, CMO, Mastercard 

Alison Weissbrot, Editor, Campaign US

 

10:35

Why Ageism shouldn’t have a place in the modern media business

Soapbox session

Anna Dalziel, Founder, 40 Over 40
 

 10:40        Session Break

 

10:45

Ready or not: The 3 must-ask strategy questions for the post-pandemic future

 
  • Learn the 3 strategy questions all marketing leaders should be asking today to prepare for the future 
  • Find out how one of the biggest CPG brands is leveraging data insights in a new case study 
  • Discover why collaboration is key: illustrating best practice when working across the ecosystem

Ali Syed, Director International Sales, Oracle Advertising

Simon Gwynn, Acting News Editor, Campaign

 

 11:05        Session Break

 

11:10

How video and social have taken 2020 by storm, and the brands that benefitted

 

Channel Spotlight

Samuel Regan Asante, CEO, JOE Media

 

 11:20        Session Break

 

11:30

Thinking Differently in Media

Aidan Goh, Account Director, OMD

 

 11:50        Session Break

 

11:55

Tech Tinder: Hear quick pitches from some of the industry’s most exciting startups

  • How these startups have managed to reach new customers 
  • Why crises make great startup incubators
  • How can larger more traditional brands adopt a startup culture?

Ben Fraser, Innovations Associate Director, Publicis Media

Ben Dimond, Head of EMEA, Playground XYZ

Matt Hurle, CRO and Co-Founder, Brandcrush

Liam Rushforth, Co Founder and CEO, Flux Outdoor

Jonathan Grubin, Founder and CEO, So Post

 

 12:30         Networking Lunch

 

13:30

Is everybody purpose-washed out?

Panel Discussion

  • Is your purpose messaging in the hands of the right team? 
  • How striving for perfection could leave your business in a rut 
  • Have brands left sustainability out in the cold? And how to fix this

Gemma Charles, Deputy Editor, Campaign

Scott Somerville, Head of Advertising, PR & Campaigns, E.ON

Sarah Booth, Brand and Communications Director, OVO Energy

Clare Phillips, Director of Social Purpose, ITV

Ruby Ariyku, Co Founder and Head of PR, We Are Vamp

 

 14:15        Session Break

 

14:45

How do we continue to reach our audience considering the continued decline in TV impacts?

Case study

 
  • How does Video on social media, YouTube or BVOD fare when comparing to the cost effective reach you can achieve via TV?
  • Are all video impacts the equal and comparable or are there considerations to be had around quality?
  • How do these factors affect the cost of effective reach compared to linear TV?

Sam Taylor, Head of Group Commercial/Performance Marketing, Direct Line Group

Karl Ward, Marketing effectiveness Manager, Direct Line Group

Emma Saksena, Media Director, UK & Ireland, Unilever

Richard Halton, Director, project Origin, ISBA

Rhian Feather, Executive Business Director, Connections Planning, OMD

 

15:30

Chair’s closing remarks