Agenda

Creating lasting, positive impact through authenticity and trust

This year’s must-attend event focuses on how to inspire positive impact that lasts by approaching campaign and media planning authentically, in a way that wins the trust of your end consumer. To do this, you’ll need to understand how consumers are engaging with traditional and emerging media channels; how to remain relevant and how to stay on the right side of cancel-culture, while preserving your freedom to create. 

All of these topics and more will be explored by our industry-leading speakers in reference to trending media channels, including addressable TV, digital outdoor, the metaverse and influencer marketing. Through both strategic insight sessions on the main stage and deep dive practical hubs, you’ll also discover how you can think beyond your current media consumer to ensure that your work is sustainable and has a positive impact on the planet and on future generations, too.

Take inspiration from our after-dinner speaker; enjoy the after-party entertainment and leave Brighton with clear ideas on how you can play a key part in creating a diverse and sustainable media ecosystem.

Please click on the tabs below to view the agenda for day one and day two.

09:00

Registration and refreshments

09:30

Welcome from Campaign and Chairs’ opening remarks

Gideon Spanier, editor-in-chief, Campaign magazine
Laura Fenton, CEO, OMD and Dino Myers-Lamptey, Founder, The Barber Shop

DIVERSITY, INCLUSION AND TALENT STRATEGIES FOR MEDIA

09:35

Fireside chat: Creating a media ecosystem that is future fit: attracting and retaining the brightest minds in 2025

  • Working with government to secure the industry’s future success
  • Recruiting top level talent from new, diverse and previously untapped pools
  • Retaining and supporting senior female talent in the long term for a well-rounded approach

Alessandra Bellini, Chief Customer Officer, Tesco Plc and President, Advertising Association
Interviewer: Maisie McCabe,
UK Editor, Campaign magazine

09:55

Fireside chat: Life, liberty, and the pursuit of Unstereotype

  • Embedding diversity, equity and inclusion into marketing
  • Making purposeful and effective advertising that powers business success 
  • What steps can marketers take to drive diversity of creative thought

Aline Santos, Chief Brand Officer and Chief Equity, Diversity and Inclusion Officer, Unilever
Interviewer: Gemma Charles,
Deputy Editor, Campaign magazine

DELIVERING BRAVE AND AUTHENTIC CAMPAIGNS

10:15

CMO PANEL DISCUSSION: Leading with authenticity: inspiring positive belief in your brand or organisation

  • Creating an authentic voice to strengthen trust
  • Balancing creative freedom with creative risk: Where does creativity sit within the current context of cancel culture?
  • How can media planning reinforce a brand’s authenticity?

 

Panellists including:
Nicola Wardell, Managing Director, The Agency, Specsavers
Ali Jones,
Chief Customer Officer, Co-op
Tina Koehler, VP Consumer / Global Marketing, Deliveroo, member of Campaign’s Power 100
Moderator: Gideon Spanier, editor-in-chief, Campaign magazine

10:45

Encouraging braver media thinking as we emerge into the new normal

  • Why bravery is needed
  • What forms bravery can take
  • Mitigating risk with evidence based planning

Paul Gayfer, Strategy Partner, Goodstuff Communications

 

 11:00              Morning networking break

CREATING POSITIVE SOCIETAL IMPACT

11:30

Linking marketing sustainability to business value; how will you respond to the climate crisis call to action?

  • Communicating sustainability messaging authentically
  • More than just greenwashing: practical ways of offsetting the carbon emissions from  advertising and messaging
  • Managing supply chain issues effectively and incorporating them into media planning

Steve Pollack, Former Head of Media, Nestle and Founder, The Payback Project

INNOVATIONS IN AUDIO-VISUAL MEDIA

11:45

KEYNOTE PRESENTATION: Unlocking TV’s secret weapon: A fireside chat with Klaviyo and Finecast

Join Gemma Banks of Klaviyo and Joel Wilkinson of Finecast to gain insights on the use cases and key business challenges that addressable TV can solve. In this fireside chat, they will take you through the journey of how they worked together to launch an innovative Addressable TV partnership for Klaviyo, helping this data-driven marketing automation platform deliver their message directly to marketers from entrepreneurs through to enterprise brands.

Gemma Banks, Senior Marketing Director EMEA & APAC, Klaviyo
Joel Wilkinson, Senior Director, Brand Solutions, Finecast

12:00-12:30

Hub session 1

KEEPING YOUR ADVERTISING STRATEGY RELEVANT

Welcome to the 1st Party – resurgent publishers and brands join up for digital advertising’s hottest ticket

  • Why publisher audiences are now more important than ever to secure optimum outcomes for brand campaigns
  • Advice for the 50% of the audience that is missing out on seeing your ads today
  • What’s next for brands looking to get their own 1st party started

Oliver Whitten, Chief Operating Officer, Adform
Danny Spears, Chief Operating Officer, Ozone Project
Elena Turtureanu,
Senior Compliance Director, Legal and Privacy, Adform
Moderator: Joanna Burton, Chief Strategy Officer, ID5

CHOOSING THE RIGHT MEDIA

Ad Tech Room 101: Identifying challenges within ad tech in order to overcome them

Around the world, people turn to digital solutions to help them work, access education, stay in touch with family and friends, shop or generally be entertained. As such, the opportunities for digital marketers are endless but navigating this fast-paced, constantly changing landscape can prove complex.
Join Xandr as they host ad tech’s own version of popular TV show Room 101 to discover:

  • What are digital marketers pet peeves in programmatic?
  • Staying in control – why digital marketers should care about tech
  • Finding the right partners to deliver greater results

Karan Singh, Head of Advertiser Partnerships, Xandr
Ross Sergeant, Head of Media and Touchpoints, Asahi Europe and International
Emily Roberts, Programmatic Senior Associate, PwC & Co-Founder, The Woman in Programmatic Network

12:40-13:10

Hub session 2

How retail media offers brands and agencies a trusted, brand-safe environment to accelerate performance

  • Why trust is important to Tesco as a retailer and as a media owner and what builds that trust?
  • Is retail media digital advertising’s third big wave?
  • Discover how we convert customer’s trust to help them through the challenges they are facing today
  • Learn how Tesco insight (pre, during, and post-campaign) can be used to close the loop and provide best-in-class marketing effectiveness
  • How delivering an enhanced and connected customer experience from ‘sofa to store’ can create a lasting impact on customers

Nick Ashley, Head of Media Planning, Tesco
Matt Robbins, Head of Media Enablement, dunnhumby

All together: How the Government used trusted news brands to change a nation’s behaviour

  • Executing over 80 content briefs to 600+ titles with the speed and rigour of a newsroom
  • Assembling a unique, high-performing cross-publisher team to quickly deliver results
  • Opening up a new, collaborative way of working and what this means for brands

Jo Allan, CEO, Newsworks
Dominic Carter, EVP, publisher of The Sun, News UK
Emma Callaghan, Sales & Invention Director, Reach Solutions
Moderator: Gideon Spanier, Editor-In-Chief, Campaign magazine

 

13:10-14:10              Networking lunch and roundtables

13:15-14:00
Hybrid living: how the rise of personal shopping at work presents new opportunities for marketeers

  • Get to know the new Workday Consumer
  • Unlock the mindset of consumers during the work day to grow revenue
  • Avoid falling behind, examine the investment needed for success in today’s hybrid world

Theo Theodorou, Managing Director, Microsoft Advertising UK

13:15-14:00
Celebrity vs. creator – How to decide the best advocates/ambassadors for your brand? 

  • Making the most of the influencer ecosystem – how to leverage influence from celebrity to community
  • Measuring and maximising the value of influencer campaigns 
  • Building effective, long-lasting relationships with influencers and celebrities
  • Crystal Malachias, Global Growth and Development Director, ITB Worldwide
    Sarah Erickson, Head of Client Services, ITB Worldwide

     

    13:15-14:00
    Purpose vs. profit – can you deliver both?
  • Can marketers successfully create purpose-driven campaigns with genuine social impact and still meet commercial results?
  • Does a cost-of-living crisis outweigh consumers’ desire for purpose-driven brands?
  • What opportunity does an authentic purpose-driven advertising approach offer marketers?
  • How can brands use media to deliver sustainable, diverse and inclusive goals

Toby Benjamin, Managing Director, Merkle Media
Charlotte Crook, Managing Partner, Strategy, Merkle UK

 

14.10-14.40

Hub session 3

CASE STUDY: Confronting the climate emergency ‒ how can the media do better?

  • Targets: how to set them – and how to keep them
  • From B Corp to carbon audits, how to be transparent with your progress
  • Moving sustainability from a conversation to real action every day

Imogen Fox, Director of Advertising, The Guardian
Julie Richards, Director of Sustainability and Operational Transformation, The Guardian

Managing the wellbeing of your teams to avoid burnout

  • Giving the different personality types on your team what they need – and identifying what those different needs are
  • Knowing how to identify the early warning signs of burnout in your creative teams
  • Responding to burnout behaviours quickly with practical solutions

Sarah Booth, Independent Consultant at Craig+Bridget and Former Director of Brand and Marketing, OVO
Karen Charles, Senior Support Advisor, NABS

NEW STRATEGIES FOR EXTENDING REACH

14:40

MULTI SPEAKER PRESENTATION AND DISCUSSION: Quantifying your impact – outlining new developments in cross-media viewing measurement

  • Introducing the new projects that will enable you to quantify your brand’s impact as viewing platforms diversify
  • Defining the measurement principles that will be used
  • When will cross-broadcaster measurement become widely available?

Panellists including:
Matt Hill, Director of Research and Planning, Thinkbox
Justin Sampson, Chief Executive, BARB
Sarah Mansfield, VP Global Media, Unilever
Sam Tomlinson,
Partner, PwC
Moderator: Arvind Hickman,
Media Editor, Campaign magazine

15:10             Afternoon coffee break

15:40

Helping Britain achieve net zero

This is a story of how the development of a compelling, authentic brand strategy has informed and continues to inform the way in which EDF shows up in people’s lives through media and the positive impact this has elicited. This talk will start with scene setting to explain EDF’s brand strategy. It will then move into the different ways in which this has informed Havas’s considerations around media strategy, planning and activation over the past three years. It will close with a summary of the impact this achieved and an insight into future ambitions for EDF and its agencies.

Panellists including:
Tony Mattson, Head of Strategy, Havas Media UK
Nicola Collins, Senior Manager, Brand Marketing, EDF

PROTECTING BRAND REPUTATION

15:55

MEDIA TRENDS PANEL DISCUSSION: Keeping brands safe in an expanding media ecosystem

  • Overcoming polarisation – targeting your messaging when using traditional and social media
  • Staying in control of your messaging and reputation around fake news, misinformation and block lists when spending on programmatic
  • Exploring the new and alternative media channels that are available to you for reaching customers

Panellists including:
Andy Pilkington, Senior Director, Europe Media Activation, Adidas
Natalie Bell, Chief Executive Officer, Manning Gottlieb OMD
Craig Fryer, Global Media Director, DDMM, Reckitt
Amanda Tushingham,
Industry Director Retail, Teads
Moderator: Maisie McCabe, UK Editor, Campaign magazine

17:00             Chair’s closing remarks and end of day one

18:00             Drinks reception and i360 flight, sponsored by Teads

19:00             Pre-dinner drinks

20:00             Dinner

20:45             After-dinner talk with June Sarpong OBE, TV Presenter, Diversity Expert & Award-winning Author

21:30             After party

Entry into all evening entertainment is included in the ticket price. 

09:00

Breakfast and networking

09:30

Chair’s opening remarks

Maisie McCabe, UK Editor, Campaign magazine

09:35

Fireside chat: From start-up to scale-up: Why brand building matters

As start-ups expand and mature, they often hit a wall. Growth slows, and customer acquisition gets harder and more expensive. In this talk, Les explains why that requires a different approach to marketing communications, and what that means for budgets, media, content and measurement.

Les Binet, Group Head of Effectiveness, adam&eveDDB
Interviewer: Gideon Spanier,
Editor-In-Chief, Campaign magazine 

POWERING CAMPAIGNS WITH QUALITY INSIGHTS AND DATA

10:05

CONSUMER INSIGHT PANEL DISCUSSION: Understanding the emerging generational differences in media engagement

  • Who is watching, listening or looking at what? Establishing current trends in media consumption habits by generation and predicting future directions
  • Understanding how purpose and authenticity may land differently with different generational audiences
  • How can mass market brands appeal to everyone in light of these differences?

Panellists including:
Jenny Biggam, Owner, the7stars
Simon Stone,
GM EMEA, LoopMe
Aaron Cole,
CMO, THE OUT – powered by Jaguar Land Rover
Catriona Ferris,
Consumer Insight Director, Homecare Europe, Middle East and Turkey, Unilever

Moderator: Gemma Charles, Deputy Editor, Campaign magazine

10:35

An exclusive, no holds barred conversation with GB News CEO, Angelos Frangopoulos

GB News arrived a year ago into a news broadcasting landscape that had seen virtually no change in Britain for 30 years. It followed strong demand for a fresh choice, a new voice, and more inclusive debate, especially for regional audiences who felt ignored by establishment channels. What happened next was unprecedented for a small digital start-up in this country, with profound consequences for both the advertising industry and the news media landscape. How has GB News made such an impact, and what does it mean for the industry’s future?

Angelos Frangopoulos, CEO, GB News
Interviewer: Gideon Spanier, Editor-In-Chief, Campaign magazine

 

 10:55              Morning networking break

11:20

PANEL DISCUSSION: Data driven marketing – ensuring relevance by consistently targeting the right people to buy products and services

  • Reframing data in the context of diverse audiences within households using multiple screens and devices to update your processes
  • Responding to the end of the third party cookie: Aligning activity with first-party data collection to ensure ongoing data input, what are brands and media agencies doing to address this
  • Ensuring the highest quality of data – comparing data sources

Panellists including:
John Stoneman, Global Head of Demand, TripleLift
Sameer Amin,
Global Director of Data Driven Marketing and Media, Reckitt
Zoe Fenwick
, Formerly Senior Director of Marketing, Oxford Biomedica

Moderator: Maisie McCabe,
UK Editor, Campaign magazine

11:50

PRESENTATION: What are the right metrics for measuring impact in the future media landscape?

  • Transitioning from volume and millions of impressions to impact that counts
  • Are advertisers prepared to pay more for value? Should we be?
  • Playing your part in an industry-wide shift towards value based metrics and understanding the business benefits
Sam Gaunt, RGM Media Strategy Director, EMEA, GSK Consumer Healthcare
 

THE FUTURE OF MEASUREMENT

12:05-12:35

Hub session 4

Qatar 2022: How will a Christmas world cup impact the media landscape?

  • What are the opportunities (and pitfalls) for engaging audiences?
  • Which channels will be most disrupted?
    Where are the opportunities for marketers to drive value?
  • How can brands get ahead of the game?
Monica Majumdar, Head of Strategy, Wavemaker UK

Mark Trinder, Director of Commercial Sales & Partnerships, ITV

Ross Sergeant, Head of Media and Touchpoints, Asahi Europe and International

Monica Manoras, Tech & Telco Sector Lead, Twitter UK

David Wilding, Senior Director of Planning, Twitter UK

Moderator: Gemma Charles, Deputy Editor, Campaign magazine

Building brands and creating impact through the power of influence

  • Understanding the impact you can create with influencer marketing
  • How to effectively reach the audiences of today, and tomorrow
  • The transformation of regulatory and moral obligations marketers must consider

Crystal Malachias, Global Growth and Development Director, ITB Worldwide
Sarah Erickson, Client Services Director, ITB Worldwide

12:45-13:15

Hub session 5

Wellness for every body and mind: What this means for marketers today

  • “Wellness for the well” needs to be a story of our past; our opportunity for the future lies in wellness for every body and mind.
  • From product development to audience insights and marketing communications, Healthline Media and brand leaders will discuss this seismic shift, and how they’re identifying market gaps, changing their narrative, and making decisions that create more equitable well-being for all.
  • You’ll take away from this session: Latest consumer trends reflecting wellness attitudes and actions
  • Cross-industry perspectives on best practices for a broader audience reach
  • Marketer applications of audience insights and market trends to drive strategy

Robin Hough, VP Content, Healthline Media

Rafael Aquino, Platform and Audience Manager, L’Oréal

Sandy Macaskill, Co-Founder and Instructor, Barrys Bootcamp UK

From scrolling to strolling: Bringing brands to life in the metaverse

  • Unpacking the creative and business opportunities for brands that the dawn of the metaverse & Web 3 brings
  • Exploring the rapid acceleration of the metaverse by blockchain technology, NFTs and crypto
  • Showcasing new commerce opportunities for brands: today, tomorrow and in the future

Nick Pringle, SVP ECD London, R/GA London

Rebecca Bezzina, SVP, Managing Director, R/GA London

 

 13:15              Networking lunch

13:20

Lunchtime Pitch Clinic: How to Pitch Less and Win More

The pitch doctor is in the house! This lunchtime clinic is your chance to find out how to drive up your pitch win-rate whilst driving down wasted resources. Kicking off with series of behaviour changing provocations that will have a positive impact on your agency’s new business approach, the session will then open up to address topical issues such as:

    • Why pitching does not need to be at the expense of your team’s mental health
    • How clients evaluate ‘authenticity and trust’ in pitches
    • What impact does pitching have on the planet? Can it be more sustainable?

Marcus Brown, Founder & CEO, The Great Pitch Company

 

PURPOSE IN ACTION

14:00

RAPID FIRE CASE STUDIES, PURPOSE IN ACTION – Harnessing the power of story to communicate your brand’s values and purpose authentically 

  • Being authentic when communicating your brand purpose so that your audience believes you
  • Demonstrating the importance of tangible action over purpose statements
  • Backing up your campaign with evidence that your brand does what it says in your advert

Case study 1: No Fixed Address – addressing homelessness
Sarah Mayall, Head of Brand, HSBC with Ary Ganeshalingam, Global CMO, Change Please

Case study 2:
Embedding purpose into your business model
Kate Huang, CMO, Ocean Bottle

Moderator: Dino Myers-Lamptey, Founder, The Barber Shop

DEVELOPING A DIVERSE AND SUSTAINABLE MEDIA ECOSYSTEM

14:30

PANEL DISCUSSION: Giving voice to new and varied perspectives – making diversity and inclusion key to your media strategy

  • Leading the change with diverse and inclusive creative media
  • Campaigning for the industry to recruit from diverse backgrounds to ensure the ecosystem is future fit
  • Reaching communities that don’t engage with traditional media

Panellists including:

Ibrahim Kamara, Co-Founder & Editor-in-Chief, GUAP, Mayor of London Digital Pioneer, one of the top 100 most influential BAME leaders in the UK Tech Sector published in the Financial Times
Jerry Daykin, VP Head of Media, Beam Suntory
Nafisa Bakkar, CEO and Co-Founder, Amaliah, Amaliah Insights and Halal Gems Forbes 30 Under 30, Ad Age Women to Watch, Evening Standard Progress, 1000 Most Influential, Financial Times IB100, Unilever Kindness In Leadership
Claire McAlpine, Joint Head of Social Change Hub, MediaCom

Moderator: Maisie McCabe, UK Editor, Campaign magazine

 

 15:00              Afternoon coffee break

15:20

PANEL DISCUSSION: Creating a sustainable media ecosystem to maintain impact in years to come

  • Understanding the shift of spend towards e-commerce following behavioural trends
  • Breaking down silos by encouraging different sized media platforms to work together
  • Gaining valuable inspiration from other creative industries such as music or fashion
  • Nurturing the next generation of talent to ensure your future success
  • Assessing the impact of Generation Z’s experiences of schooling/ working from home and the way they use technology on future marketing communications
  • Enabling a thriving media economy across advertisers, media owners and agencies

Panellists including:
Dan Clays, Chief Executive, Omnicom Media Group
Shanice Mears, Co-Founder and Head of Talent, The Elephant Room
Marco Bertozzi, President EMEA, Whalar
Nafisa Bakkar,
CEO and Co-Founder, Amaliah, Amaliah Insights and Halal Gems Forbes 30 Under 30, Ad Age Women to Watch, Evening Standard Progress, 1000 Most Influential, Financial Times IB100, Unilever Kindness In Leadership
Moderator: Gideon Spanier,
Editor-in-Chief, Campaign magazine

15:50

The Media360 Challenge

Media challenge: which medium has the brightest future?

8 mediums, 8 pitches, 3 minutes each and only one audience vote.
TV / video on demand (vod) – Jayesh Rajdev, Controller of Advanced Advertising, ITV
Outdoor – Aimee McKay, Client Partnership Director, Clear Channel
Gaming / Metaverse – Nick Pringle, SVP ECD London, R/GA London
Radio / Audio – Nick Russell, Director of Creative Strategy, Global
Social media –
Linn Frost, MD Europe, The Social Element Agency
Newsbrands and magazines – Guy Edmunds, Director of Sales, The Guardian
Events / Experiential – Mike Hope-Milne, Enterprise Director, Pearl & Dean
Cinema – Davina Barker, Sales Director, DCM

 

 16:35             Chairs’ closing remarks and close of conference