10:00
Welcome from Campaign
10:05
Live Roundtable: What’s on the mind of the CMO?
Gain a front row seat to an intimate roundtable discussion with a group of leading brand marketers in the UK
- How can brands get to grips with understanding their customer experience during a period of constant flux?
- Preparing your business for a new tone and voice that reflects new post-lockdown customer values
- Taking stock of why D&I initiatives have failed to result in real change
Matthew Barwell, CMO, Britvic
Shira Feuer, CMO, Trinny London
John Burke,CMO, Bacardi
Shira Feuer, CMO, Trinny London
John Burke,CMO, Bacardi
10:45
Spotlight on British Vogue: How the British Fashion Bible tackled the challenges of creating during lockdown
Fireside Chat
Vanessa Kingori, Publishing Director, Vogue
11:15 Session Break (showcasing some of 2021’s most groundbreaking ads)
11:25
Growing your business in an environment of change and uncertainty
Panel Discussion
- Why embracing innovation and de-siloing teams is the key to creating a strong working culture in a virtual work environment
- How to take advantage of the fact that consumers are willing to adopt new behaviours and solutions
- How to avoid mistaking interim changes as predictors of the future
Trevor Johnson, Head of Marketing GBS Europe, Tik Tok
Emma Springham, Chief Marketing and Digital Officer, Royal Mail Group
Joanna Lawrence, Managing Director, Strategy and Client Development, Telegraph Media
Jamelia Donaldson, Founder, TreasureTress
Emma Springham, Chief Marketing and Digital Officer, Royal Mail Group
Joanna Lawrence, Managing Director, Strategy and Client Development, Telegraph Media
Jamelia Donaldson, Founder, TreasureTress
12:20
Why the pandemic helped outdoor media redefine its purpose and role in local communities
Channel spotlight
Speaker to be confirmed
12:30 Networking lunch
13:30
Making marketing measurable and dealing with the demise of the third party cookie
Ignite Session
What is the untapped data available from tools like google analytics that is not being used?
- Why historic data can no longer be relied upon to predict future trends
- Measuring what matters-do we know what this is?
- With cookies set to disappear by 2022, what are the more traditional methods that could save the day?
- Examining how data can help us unlock the positive opportunity of diversity
- Why measurement should be used to assist marketing teams with financial planning
Andrew Smith, MD, Escherman
Jerry Daykin, Senior Media Director, GSK
Jerry Daykin, Senior Media Director, GSK
14:05
Entering the gaming universe, why brands must jump in or get left out
Channel Spotlight
Speaker to be confirmed
14:15 Session Break
14:20
Why the industry is still failing to attract diverse talent
Soapbox Session
- More action less talk: one simple step that can help to attract a wider pool of talent into your business
- Shaping your internal and external messaging so that it is encouraging inclusivity
- How to empower representatives from minority ethnic backgrounds across your teams
Shanice Mears, Co Founder, The Elephant Room
14:25 Session Break
14:30
Celebrating the work: my favourite Campaign of 2020
Sue Frogley, CEO, Publicis Media
14:35
The year experiential went virtual: four top tips and tricks to make the transition to digital events and activations
Panel Discussion
- Take advantage of the technology at your disposal
- Let consumer behaviour be your guide
- Prioritise and communicate safety and ease
- Create joy, intimacy and surprise
Amale Galbhouni, Experience Director, Siegel and Gale
15:20 Session Break
15:25
The future of the high street in an eCommerce world
- Why shopping alone will not be enough to lure shoppers back to the high street
- How to build seamless online to offline experiences to remove barriers for consumers
- Navigating safety concerns, curating inventory and using technology to create a truly modern shopping experience
Ali Jones, Customer Director, Co-op
15:50
Why vulnerability and empathy have become the key to connecting with your consumer in 2021
Panel Discussion
- How transparency creates trust and why messaging that truly resonates with your audience is the key to true brand loyalty
- Which brands managed to maintain authenticity during periods of rapid change this past year
- Stepping away from the desire to create perfectly polished content
Ruby Aryiku, Co Founder and Head of PR, VAMP
16:40
Chair’s closing remarks
17:00