10:00

Welcome from Campaign

 

10:05

Live Roundtable: What’s on the mind of the CMO?

Gain a front row seat to an intimate roundtable discussion with a group of leading brand marketers in the UK 

  • How can brands get to grips with understanding their customer experience during a period of constant flux? 
  • Preparing your business for a new tone and voice that reflects new post-lockdown customer values  
  • Taking stock of why D&I initiatives have failed to result in real change 
Matthew Barwell, CMO, Britvic
Shira Feuer, CMO, Trinny London
John Burke,CMO, Bacardi

10:45

Spotlight on British Vogue: How the British Fashion Bible tackled the challenges of creating during lockdown

Fireside Chat

Vanessa Kingori, Publishing Director, Vogue
 

 11:15             Session Break (showcasing some of 2021’s most groundbreaking ads)

 

11:25

Growing your business in an environment of change and uncertainty

Panel Discussion

  • Why embracing innovation and de-siloing teams is the key to creating a strong working culture in a virtual work environment 
  • How to take advantage of the fact that consumers are willing to adopt new behaviours and solutions 
  • How to avoid mistaking interim changes as predictors of the future 
Trevor Johnson, Head of Marketing GBS Europe, Tik Tok 
Emma Springham, Chief Marketing and Digital Officer, Royal Mail Group
Joanna Lawrence, Managing Director, Strategy and Client Development, Telegraph Media
Jamelia Donaldson, Founder, TreasureTress
 

12:20

Why the pandemic helped outdoor media redefine its purpose and role in local communities 

Channel spotlight

Speaker to be confirmed

 

 12:30             Networking lunch 

 

13:30

Making marketing measurable and dealing with the demise of the third party cookie  

Ignite Session

What is the untapped data available from tools like google analytics that is not being used?
  • Why historic data can no longer be relied upon to predict future trends 
  • Measuring what matters-do we know what this is?
  • With cookies set to disappear by 2022, what are the more traditional methods that could save the day? 
  • Examining how data can help us unlock the positive opportunity of diversity
  • Why measurement should be used to assist marketing teams with financial planning 
Andrew Smith, MD, Escherman
Jerry Daykin, Senior Media Director, GSK
14:05

Entering the gaming universe, why brands must jump in or get left out  

Channel Spotlight

Speaker to be confirmed

 14:15          Session Break
14:20

Why the industry is still failing to attract diverse talent  

Soapbox Session

  • More action less talk: one simple step that can help to attract a wider pool of talent into your business 
  • Shaping your internal and external messaging so that it is encouraging inclusivity 
  • How to empower representatives from minority ethnic backgrounds across your teams
Shanice Mears, Co Founder, The Elephant Room
 14:25          Session Break
 

14:30

Celebrating the work: my favourite Campaign of 2020

Sue Frogley, CEO, Publicis Media 
 

14:35

The year experiential went virtual: four top tips and tricks to make the transition to digital events and activations

Panel Discussion

  • Take advantage of the technology at your disposal 
  • Let consumer behaviour be your guide
  • Prioritise and communicate safety and ease 
  • Create joy, intimacy and surprise 
Amale Galbhouni, Experience Director, Siegel and Gale
 

 15:20          Session Break

 

15:25

 The future of the high street in an eCommerce world

  • Why shopping alone will not be enough to lure shoppers back to the high street 
  • How to build seamless online to offline experiences to remove barriers for consumers 
  • Navigating safety concerns, curating inventory and using technology to create a truly modern shopping experience 
Ali Jones, Customer Director, Co-op
 

15:50

Why vulnerability and empathy have become the key to connecting with your consumer in 2021

Panel Discussion

  • How transparency creates trust and why messaging that truly resonates with your audience is the key to true brand loyalty
  • Which brands managed to maintain authenticity during periods of rapid change this past year
  • Stepping away from the desire to create perfectly polished content
  •  
Ruby Aryiku, Co Founder and Head of PR, VAMP
 

16:40

Chair’s closing remarks

 

17:00

Close of conference