10:00

Chair’s opening remarks

 

10:05

How to cultivate brand loyalty by putting your customer first

 
  • Why consumers value speed, convenience and safety above all else
  • Will this be a permanent change post lockdown? 
  • What is brand interactivity, and why does it matter? 
Sharon Hegarty, Marketing Director, Samsung
 

10:35

Why Ageism shouldn’t have a place in the modern media business

Soapbox session

Speaker to be confirmed

10:40

Hear quick pitches from some of the industry’s most exciting startups

Start-up showcase

 
  • How these startups have managed to reach new customers
  • Why crises make great startup incubators 
  • How can larger more traditional brands adopt a startup culture?

Speaker to be confirmed

 

 10:50         Session Break

 

11:05

How video and social have taken 2020 by storm, and  the brands that benefitted

 

Channel Spotlight

Speaker to be confirmed

 

11:20

Why media creatives need to do things differently

Aidan Goh, Account Director, OMD

11:55

Examining the relationship between eCommerce, Social media and Marketing

Speaker to be confirmed

 12:15         Networking Lunch
 

13:05

Is everybody purpose washed out?

Panel Discussion

 
  • Is your purpose messaging in the hands of the right team? 
  • How striving for perfection could leave your business in a rut 
  • Have brands left sustainability out in the cold? And how to fix this Con
  •  

Speaker to be confirmed

 

 13:35        Session Break

 

13:50

The power of audio: why audiences have tuned in during lockdown in record numbers

Channel Spotlight

Speaker to be confirmed

 

14:10

What effect will new forms of programmatic advertising have on media budgets in the future?

Panel Discussion

 
  • Have the promises of real-time optimization been fulfilled so far?
  • How programmatic can help advertisers to take advantage of topical  moments and reflect consumer sentiment
  • Is AI taking the magic out of marketing? 

Speaker to be confirmed

 

 14:55         Session Break

 

15:05

Maintaining brand relevance in an age of disruption

Fireside chat

Raja Rajamannar, CMO, Mastercard 

 

15:50

Employing an effective customer retention model to increase conversion and engagement

Case study

 
  • Gain deeper insights about your audience to reactivate and upsell 
  • Implement a successful cross-channel strategy to make existing customers continue spending
  • Retain your audience engagement and satisfaction using crucial measurement tools and techniques

Sam Taylor, Head of Group Commercial/Performance Marketing, Direct Line Group

 

16:40

Chair’s closing remarks and close of conference