10:00

Chair’s opening remarks

 

10:05

Maintaining brand relevance in an age of disruption

Fireside chat

Raja Rajamannar, CMO, Mastercard 

Alison Weissbrot, Editor, Campaign US

 

10:35

Why Ageism shouldn’t have a place in the modern media business

Soapbox session

Anna Dalziel, Founder, 40 Over 40
 

 10:40        Session Break

 

10:45

Ready or not: The 3 must-ask strategy questions for the post-pandemic future

 
  • Learn the 3 strategy questions all marketing leaders should be asking today to prepare for the future 
  • Find out how one of the biggest CPG brands is leveraging data insights in a new case study 
  • Discover why collaboration is key: illustrating best practice when working across the ecosystem

Ali Syed, Director International Sales, Oracle Advertising

Simon Gwynn, Acting News Editor, Campaign

 

 11:05        Session Break

 

11:10

How video and social have taken 2020 by storm, and the brands that benefitted

 

Channel Spotlight

Samuel Regan Asante, CEO, JOE Media

 

 11:20        Session Break

 

11:30

Thinking Differently in Media

Aidan Goh, Account Director, OMD

 

 11:50        Session Break

 

11:55

Tech Tinder: Hear quick pitches from some of the industry’s most exciting startups

  • How these startups have managed to reach new customers 
  • Why crises make great startup incubators
  • How can larger more traditional brands adopt a startup culture?

Ben Fraser, Innovations Associate Director, Publicis Media

Ben Dimond, Head of EMEA, Playground XYZ

Matt Hurle, CRO and Co-Founder, Brandcrush

Liam Rushforth, Co Founder and CEO, Flux Outdoor

Jonathan Grubin, Founder and CEO, So Post

 

 12:30         Networking Lunch

 

13:30

Is everybody purpose-washed out?

Panel Discussion

  • Is your purpose messaging in the hands of the right team? 
  • How striving for perfection could leave your business in a rut 
  • Have brands left sustainability out in the cold? And how to fix this

Gemma Charles, Deputy Editor, Campaign

Scott Somerville, Head of Advertising, PR & Campaigns, E.ON

Sarah Booth, Brand and Communications Director, OVO Energy

Clare Phillips, Director of Social Purpose, ITV

Ruby Ariyku, Co Founder and Head of PR, We Are Vamp

 

 14:15        Session Break

 

14:45

How do we continue to reach our audience considering the continued decline in TV impacts?

Case study

 
  • How does Video on social media, YouTube or BVOD fare when comparing to the cost effective reach you can achieve via TV?
  • Are all video impacts the equal and comparable or are there considerations to be had around quality?
  • How do these factors affect the cost of effective reach compared to linear TV?

Sam Taylor, Head of Group Commercial/Performance Marketing, Direct Line Group

Karl Ward, Marketing effectiveness Manager, Direct Line Group

Emma Saksena, Media Director, UK & Ireland, Unilever

Richard Halton, Director, project Origin, ISBA

Rhian Feather, Executive Business Director, Connections Planning, OMD

 

15:30

Chair’s closing remarks