10:00
Chair’s opening remarks
10:05
How to cultivate brand loyalty by putting your customer first
- Why consumers value speed, convenience and safety above all else
- Will this be a permanent change post lockdown?
- What is brand interactivity, and why does it matter?
Sharon Hegarty, Marketing Director, Samsung
10:35
Why Ageism shouldn’t have a place in the modern media business
Soapbox session
Speaker to be confirmed
10:40
Hear quick pitches from some of the industry’s most exciting startups
Start-up showcase
- How these startups have managed to reach new customers
- Why crises make great startup incubators
- How can larger more traditional brands adopt a startup culture?
Speaker to be confirmed
10:50 Session Break
11:05
How video and social have taken 2020 by storm, and the brands that benefitted
Channel Spotlight
Speaker to be confirmed
11:20
Why media creatives need to do things differently
Aidan Goh, Account Director, OMD
11:55
Examining the relationship between eCommerce, Social media and Marketing
Speaker to be confirmed
12:15 Networking Lunch
13:05
Is everybody purpose washed out?
Panel Discussion
- Is your purpose messaging in the hands of the right team?
- How striving for perfection could leave your business in a rut
- Have brands left sustainability out in the cold? And how to fix this Con
Speaker to be confirmed
13:35 Session Break
13:50
The power of audio: why audiences have tuned in during lockdown in record numbers
Channel Spotlight
Speaker to be confirmed
14:10
What effect will new forms of programmatic advertising have on media budgets in the future?
Panel Discussion
- Have the promises of real-time optimization been fulfilled so far?
- How programmatic can help advertisers to take advantage of topical moments and reflect consumer sentiment
- Is AI taking the magic out of marketing?
Speaker to be confirmed
14:55 Session Break
15:05
Maintaining brand relevance in an age of disruption
Fireside chat
Raja Rajamannar, CMO, Mastercard
15:50
Employing an effective customer retention model to increase conversion and engagement
Case study
- Gain deeper insights about your audience to reactivate and upsell
- Implement a successful cross-channel strategy to make existing customers continue spending
- Retain your audience engagement and satisfaction using crucial measurement tools and techniques
Sam Taylor, Head of Group Commercial/Performance Marketing, Direct Line Group
16:40