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Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

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Finecast is a leading addressable TV company which enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters and connected devices – all through a single point of access.

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GB News

GB News launched in June 2021 to deliver more inclusive journalism and debate, quickly winning hearts among non-metropolitan Britons who feel under-represented by existing news institutions.

The channel is challenging the status quo. It is Britain’s first broadcast news start-up for 34 years, but also The People’s Channel, welcoming all perspectives and empowering communities across the UK by including them in the national conversation.

Our audiences are growing and, in turn, the incumbents are reshaping their formats and a competitor has launched – always a good sign for plurality and market evolution.

GB news is available to 96% of British television households, and also via DAB+ radio, online, social media, and free apps.

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At Havas, our mission is to make a meaningful difference to the brands, the businesses, and the lives of the people we work with. We work with our clients to agree the meaningful outcomes and build a media experience for consumers which delivers that. We are extremely proud of our proven track record for accelerating business growth and creating a meaningful difference. 

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Healthline Media

Healthline Media is the leading digital health and wellness property, reaching the most people on their road to well-being. We deliver expert insights with a clear, human voice in our content, communities, and services. We connect our partners with more than 94 million people each month across our brand portfolio (which includes Healthline.com, MedicalNewsToday.com, Greatist.com, PsychCentral.com, and BEZZY.com), and connect our audiences with solutions to help them live fuller, richer lives. We aren’t afraid to speak up and advocate for a more inclusive and equitable approach to wellness. Everything we do is purpose-built to make an impact and make wellness attainable for people everywhere. Throughout our journey, we’ve never lost sight of our vision to make a stronger, healthier world.

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ISBA

ISBA is the only body that represents brand owners advertising in the UK. We empower them to understand the industry and shape its future because we bring together a powerful community of marketers with common interests; lead decision-making with knowledge and insight; and give a single voice to advocacy for the improvement of the industry.

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ITB is a full-service talent and influencer marketing agency helping brands build holistic strategies that consider multiple marketing touchpoints. We are uniquely insights-led, solutions-focused and creative at heart. We serve as a valued strategic partner to brands and individuals alike by leveraging partnerships rooted in Talent, Influence and Culture which deliver a powerful competitive advantage. We offer holistic 360º global services to our clients from our offices in London, New York and LA.

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LoopMe, the leading outcomes-based platform, closes the loop on digital advertising. By leveraging AI to optimize media delivery in real-time, we drive measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase intent, consideration, foot traffic and sales. LoopMe’s award-winning PurchaseLoop is 2x more effective than traditional advertising optimization, using cutting-edge artificial intelligence to optimize digital advertising to real-world brand outcomes.

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading non-profit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. 

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Microsoft Advertising connects you with more than a billion people at the right moments across work and life. The Microsoft ecosystem provides access to an audience that has higher buying power, spends more online and is more likely to engage with ads to try new offers. Regardless of whether you are creating a branding or performance campaign, we offer advertising solutions that run the entire marketing funnel, including search, native, display and video advertising. Reach people across Microsoft properties including Bing, MSN, Microsoft News, Microsoft Edge and Outlook.com or partner sites like AOL, Yahoo, CBS Interactive, Wall Street Journal, and Forbes. Microsoft Advertising. Great relationships start here. 

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MediaCom UK is Campaign’s Agency of the Decade, working on behalf of its clients to unlock growth through media. We do this through by helping our clients to See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.   Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will in turn help grow our clients’ businesses.

Employing over 1,400 staff across five regional offices, MediaCom is the leading agency in the UK in terms of billings and has a client roster that includes British Sky Broadcasting, Direct Line Group, The Coca-Cola Company, Tesco and Cancer Research UK.

MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

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Newsworks is the marketing body for the UK’s national news publishers. We champion the importance of a free press and lead collaboration across the industry to support the future for trusted journalism.

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Our partnership with Ocean Bottle will collect 78,000 ocean-bound plastic bottles. A design-led bottle that supports coastal communities by providing finance, education and other social benefits in exchange for ocean-bound plastic collection.

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Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. More than 14,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers. Learn more at www.taboola.com and follow @taboola on Twitter.

Disclaimer – Forward Looking Statements

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Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users* in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,000+ people in 26 countries. *Global reach as of October 2021

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Tesco

Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. Traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world’s oldest Sunday newspaper, The Observer.

 

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Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. Traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world’s oldest Sunday newspaper, The Observer.

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TripleLift

TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world’s leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance.

Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider’s list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021. Find out how TripleLift is shaping the future of advertising at triplelift.com.

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Wavemaker is a global media agency. We believe there is always a better way to grow. Fuelled by the world’s most powerful consumer data, our Provocative Planning approach fuses machine learning and human intelligence to unlock, maximize and transform growth for the world’s biggest brands.

A part of GroupM, WPP’s global media investment management company, our 7,600 people across 88 markets have the deep knowledge, confidence and courage to ask tough questions because we know that growth models of the past will not serve the future.

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Whalar, a creator commerce company.

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Xandr

A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest, Xandr Monetize and Xandr Curate, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.

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