6-7 May 2020, The Grand, Brighton, UK

CMO strategies: Winning long-term marketing investment from the board and delivering tangible ROI

CMO strategies: Winning long-term marketing investment from the board and delivering tangible ROI

  • Dispelling the ‘brand’ v ‘performance’ myth that harms long-term success
  • Proving the shareholder value of investing in a strong, differentiated brand that consumers love
  • The role of consumer understanding and data in delivering exceptional ROI