6-7 May 2020, The Grand, Brighton, UK

The Fyre Festival fiasco- has it killed influencer marketing?

The Fyre Festival fiasco- has it killed influencer marketing?

The Fyre Festival fiasco- has it killed influencer marketing?

  • Celebrity endorsement vs influencer marketing- has Fyre Festival made the public question the trustworthiness of tier 1 influencers?
  • How AI programs can enable businesses to find true online partners
  • The M word- developing a measurement framework to understand the true value of influencer marketing