Ed Couchman is Director of Agency Partnerships, for Facebook UK. In this role, Ed is responsible for building meaningful and sustainable relationships within the media and advertising community and for ensuring that Facebook deliver best-in-class service levels and ideas to their clients. He works with partners to determine how their output can better reflect current consumer behavior, protect reach and heighten relevance. With a background in television, he also works closely alongside broadcasters to ensure they are using Facebook’s tools to create immersive experiences that will bring audiences closer to their favourite programmes.
Ed joined Facebook from Channel 4, where his five year tenure was marked by incredible growth and innovation. His responsibilities including driving commercialization of C4’s VoD service 4oD across multiple platforms and devices. This included being part of the team that secured the landmark deal to broadcast all of C4’s output on You Tube.
He began his career at Reed Business Information and has also been part of Ad2-one, Ad Link, and Associated New Media where he headed the display sales team across The Daily Mail, This is London and Metro.co.uk. Ed has two young daughters and suffers the pain and anguish of supporting Wolverhampton Wanderers.