Pete’s career spans 10 years, with roles at JCDecaux and Millennial Media (Oath) before joiningLoopMe in 2014. He was core to expanding LoopMe’s offering around the world and was promoted to General Manager, International in 2018. Since joining, Pete helped grow the company from 5 to 11 offices and 196 employees worldwide, overseeing LoopMe’s international operations and brand direct business. He is also Board Member of the Mobile Advertising Association EMEA Board. A skilled presenter, he has presented at IAB UK, MMA, KMPG and GSMA Mobile 360, discussing how AI
can enhance brand advertising.