SpecialityAccount Director, OMD UK
Aidan Goh has honed his skills in biddable media and has played an influential role in client successes at OMD UK. He invests time in his clients, educating them around the paid social space or by looking at their existing data infrastructure and suggesting ways to maximise benefit. He has also been instrumental in driving the diversity and inclusion agenda at the agency, taking control of OMD UK’s D&I week, and organising six daily events to educate the agency on the nuances of racism and discrimination. His presentations looked at systemic and institutional racism and how it translates to media and he also co-chaired a new OMG steering group, which aims to improve diversity and introduce initiatives to help those with different socio-economic backgrounds.