Davina Barker is Digital Cinema Media’s (DCM) Sales Director, overseeing the company’s agency sales team to generate new and incremental revenues, as well as developing DCM’s relationships with media agencies across the UK. Her primary mission is to drive sustainable long-term growth and prove cinema’s unique value as part of an advertiser’s multi-media schedule and deliver DCM’s plans to align cinema with other AV media channels. Davina was honoured as Commercial Director of the Year at the 2019 British Media Awards, as well as being named as one of Campaign’s commercial sales chiefs of the year for her work in cinema in 2017 and 2018. Prior to DCM, Davina held senior roles at ids & Virgin Media and ITV. She is an avid skier, a huge Harry Potter fan and a keen chef – if she wasn’t in sales, she would have followed her dream of becoming a restaurant critic!