Elena Turtureanu

SpecialitySenior Compliance Director, Legal and Privacy, Adform
Senior Compliance Director, Legal and Privacy, Adform

Elena Turtureanu, Senior Compliance Director, Legal & Privacy
Elena oversees Adform’s global data protection and privacy matters and is responsible for ensuring that the company’s technology, services, and procedures meet the data privacy requirements. Elena strives for pragmatic and innovative approaches when tackling AI and data privacy matters. She is also responsible for driving the company’s go-to-market privacy, compliance and public regulatory policy strategy. She is highly engaged in being part of key working groups developing and setting industry standards, and regularly speaks on privacy, legal and policy-related challenges facing the digital ad industry. She brings more than 10 years’ experience in adtech.
Previously, Elena held senior positions at SAP, as lead counsel for the Ad Tech Exchange Media Division and as General Counsel at Smaato.