Jerry Daykin

SpecialitySenior Media Director, GSK
Jerry leads media across GSK’s EMEA region, helping drive the continued digital transformation of the world’s largest consumer health businesses. He has a background in media partnerships and digital strategy, having led both globally for Diageo and prior to that agency side at Carat where he worked on a range of clients, most notably Mondelez. Jerry has championed improvements in the media supply chain, and as an active member of the Conscious Advertising Network has continued to push the industry forward. He believes passionately in the importance of diverse representation and is a director of the voluntary organisation Outvertising, as well as co-chairing the WFA Diversity Task Force.