Jerry Daykin

Jerry Daykin

SpecialityVP Head of Media, Beam Suntory

​​Jerry is VP Head of Media at Beam Suntory. Prior to this, he was at GSK Consumer Healthcare (Advil, Sensodyne, Chapstick, etc) where he was their EMEA media lead. He led a substantial digital transformation of their business bringing together a much stronger team, agency and tech model and more than doubling their digital media investments. He’s previously held global media leadership roles at Diageo, Mondelez International and agency side at Dentsu. In 2021 he was International Media Leader of the Year in Mediatel’s Leadership Awards, and was recognised by AdWeek in their annual Pride Stars list. He’s previously chaired the Festival of Media Global Awards and has been a regular media contributor to The Drum and The Guardian.

Passionate about inclusion & representation in marketing Jerry led this globally for GSK, is one of two global WFA Diversity Ambassadors, and he’s been finishing off a book on how to better approach Inclusive Marketing. He also volunteers at the Conscious Advertising Network and Outvertising, pushing to make our industry and its output better and more inclusive.