500 x Justin Sampson

Justin Sampson

SpecialityChief Executive, BARB
Chief Executive, BARB

Justin is Chief Executive of BARB. During his tenure, BARB has launched multiple-screen audience ratings, daily reporting for online streaming platforms and commissioned contracts until 2029.

He started his career in commercial radio and was Managing Director of the Radio Advertising Bureau (RAB). He sat on the RAJAR board and led the delivery of J-ET, an online trading system.

Justin left RAB to join ITV, where he was responsible for relationships with advertisers and trade marketing strategy.

As UK Managing Director of AGB Nielsen, he had the experience of being a contractor to BARB before working at Kantar on the post-merger integration of TNS.

Immediately prior to joining BARB, Justin was Executive Chairman of ICM Group, a full-service research agency.