SpecialityVP/GM Sports, Energy and Juice, Pepsico
Mark Kirkham is Vice President & GM of Pepsico’s global Sports, Energy and Juice businesses. In this role, Mark is responsible for all global brand/category strategies, marketing programs for Gatorade, Rockstar, and Tropicana. Prior to rejoining the global team, Mark served as Head of Marketing and Innovation for Western Europe Beverages leading the overall beverages portfolio including brands such as Pepsi Max, 7UP, Lipton Iced Tea and Gatorade. Since joining PepsiCo in 2010, Mark has held a variety of marketing leadership roles at both the global and regional level. This included running the Pepsi brand globally; leading programs such as Pepsi’s partnership with UEFA Champions League, global PepsiMoji program, the new Pepsi Challenge, and the reintroduction of Pepsi Perfect in celebration of the 30th Anniversary of Back to the Future II.