Matthew Barwell is the Chief Marketing Officer of Britvic Soft Drinks Plc, a key member of the Executive Committee responsible for all aspects of Global Brand strategy and execution, Innovation as well as for Corporate Relations and the company’s sustainability agenda. Matt joined Britvic in 2014 from Diageo, the world’s leading premium drinks business, where he was a senior member of the marketing team for more than 15 years. Matt was Marketing and Innovation Director for Diageo Europe and prior to that Marketing and Innovation Director for Africa. He also worked and lived in Italy for a number of years with the company. He started his career as a graduate trainee at Mars, working in sales and marketing across the Petcare and Confectionery businesses. Matt is the new Chair for 2020/21 Season of the Marketing Group of Great Britain, a former Chair of the Advertising Association’s Front Foot group and a Fellow of the Marketing Society. He lives in Berkshire with his wife Harriet and three boys.