Paul Gayfer

SpecialityStrategy Partner, Goodstuff Communications
Strategy Partner, Goodstuff Communications

After early career stints at Manning Gottlieb OMD and Naked, Paul landed at Goodstuff, and during his fifteen-year tenure has helped grow the company to a 140 strong, full-service media agency.

As Goodstuff’s Strategy Partner, Paul has led planning across a wide range of clients, including Virgin Media, ITV, Hiscox and The AA – collecting numerous Campaign Media Awards along the way.

Today, Paul sits at the forefront of the agency’s Strategy Unit. He is responsible for the creation of Goodstuff’s ‘Braver by Design’ planning proposition and has featured in Campaign’s list of the UK’s Best Media Planners for the last two years.