Sam Gaunt

Sam Gaunt

SpecialityRGM Media Strategy Director, EMEA, GSK Consumer Healthcare
As EMEA Media Strategy Director, Sam helps GSK Consumer Healthcare unlock growth for some of the world’s favourite healthcare brands, including Sensodyne, Panadol, Otrivin and Centrum. Prior to GSK he was Lidl UK’s first Head of Media where he led the team which played a key role in doubling the brand’s market share over five years. If Sam was a stick of Blackpool rock you’d find the words Quest for Effective Media written all the way through a reasonably sized bit of it. Over more years than he wants to count Sam has applied his passion for data and insight-led media planning to help brands across a range of categories including McDonald’s, Kellogg’s, Nissan, Virgin Atlantic and Lloyds Banking Group.