My name is Sameer Amin and I’m the Global Director of Data Driven Marketing & Media at Reckitt. I joined the company in 2012 as the UK Head of Media, prior to that I spent 15 years with a couple of prominent UK media agency groups, where my main responsibilities were TV and digital trading. During my time at Reckitt I’ve held numerous roles, including that of US Media Director as well as the Global Media and Digital Director for the Hygiene business unit. In my current role I’m responsible for transforming the data driven marketing practices as well as enhancing our media strategy across all 3 Global Business Units. I am proud to have made intrinsic differences to all the various organizations I have worked for by delivering transformative change and maximizing effective outcomes by ensuring the right people have the right data and insights to make quicker, smarter decisions than ever before.