Sarah Mayall

SpecialityHead of Brand, HSBC

As Head of Brand Marketing at HSBC UK, Sarah Mayall is a multi-award winning marketer focused on delivering transformational initiatives for brands, with 17 years’ experience spanning brands such as HSBC and NatWest.

Sarah is passionate about delivering marketing that both focuses on the needs of HSBC UK’s customers and is capable of driving commercial objectives, consistently delivering results with work that champions creativity and the effective use of channels.

As part of HSBC UK’s brand strategy, Sarah led the development of the Homeless Bank Account campaign, which highlights the work the bank is doing with charity partners to reconnect the homeless back into society and was awarded two Gold Lions at 2021’s Cannes Lions festival. She also was the driving force behind the brands partnership with Change Please, supporting the London-based bus initiative to provide vital services to those who are experiencing homelessness.