500 x Theo

Theo Theodorou

SpecialityManaging Director, Microsoft Advertising UK
Managing Director, Microsoft Advertising UKThroughout his 28 year media career, Theo has been at the forefront of some of the biggest and innovative projects. Theo was at the very start of mobile advertising in Europe, joining ScreenTonic in 2006 (subsequently acquired by Microsoft) responsible for some of the first mobile adverts to appear in the UK. He was instrumental in the 2010 European iAd launch at Apple. After a decade leading Ad Tech businesses in Europe, Theo is now in the leadership team at Microsoft Advertising in the UK, helping drive the evolution and growth of the business. Theo is a regularly invited to speak at events across the world and is widely regarded as an industry expert across topics such as marketing, communication strategy and advertising technology.