Reimagining “Advertising PLC”
We are witnessing an unprecedented reshaping of adland. The FMCG giants are reducing adspend, a new breed of advertiser is in-housing services and short-termism is putting brands in jeopardy. Consulting firms are moving in on agencies and the agency model itself needs a reset. Meanwhile, the tech giants continue to dominate digital advertising…Against this backdrop, what do we as an industry need to do to navigate these challenges and thrive?
Campaign’s Media360 is the only event that brings together the greatest minds across the entire media landscape to network and tackle the biggest challenges facing our industry. With an audience of 300+ consisting of 50% advertisers and an overall seniority of 85% Director level and above, this is the must-attend event for your calendar.
Key Themes for 2018
- Reimagining advertising- brand repositioning & adapting to consumer behaviour
- Long term wins or short term gains? The effectiveness conundrum
- Data standards revolution – audiences, advertising & objectivity in measurement
- Reinventing the agency model – which way now for agencies to thrive?
- AI and creativity – more positives than negatives?
- The power in difference – how do we harness diversity & inclusion?
- Brexit, brands and business- threats or opportunities?
2018 Speakers
Why Attend?
- Network with a highly senior audience of industry peers
- Discover trends and tools that will have a real impact on your business goals
- Be inspired by case studies from brands, agencies and media owners
- Take away new insights and techniques to reset your agenda
