6-7 May 2020, The Grand, Brighton, UK

The application of artificial intelligence to inform creative decisions

The application of artificial intelligence to inform creative decisions

  • Lexus AI scripted ad – exploring the key drivers and motivations for producing this advert, delivery and results.
  • Real world application of AI in advertising and contextual opportunities- what are the future opportunities for brands?
  • AI driven decision making- impact on agencies and brands.