6-7 May 2020, The Grand, Brighton, UK

Panel discussion: Identity Resolution – the Pivot Point of a Data-driven Marketing Strategy

Panel discussion: Identity Resolution – the Pivot Point of a Data-driven Marketing Strategy

  • What are the main challenges brands encounter when developing a data-driven strategy?
  • A look at industry shifts in recent years towards identity as a marketing concept
  • How identity resolution drives a unified customer view across every channel