Ben Sutherland is Diageo’s first Chief Digital Officer, having joined the drinks business in 2016 to shape its digital future. His role covers technology, global media partnerships and digital talent, running Diageo’s Centre of Digital Excellence and overseeing strategic investment for the business, whose brands include Johnnie Walker, Baileys, Smirnoff, Guinness and Captain Morgan.
Ben started his career at MindShare in 1998, before spending over six years at Tri-Direct and nearly five at Rapp. He then worked jointly at Vizeum and iProspect from May 2013, before taking up the role of Chief Performance Officer at iProspect in May 2014, from where he took up the role at Diageo.
Ben’s considers himself an ‘aging jock’, a keen sports fan with an Msc in Sports Physiology from Loughborough University. These days he spends more time sipping Tanqueray than scoring tries, and has a young daughter who keeps him on his toes!