Michael Tripp: General manager – brand communications, Lexus
General manager - brand communications
As the head of Brand Communications, Consumer Experience and the Lexus Academy, Michael leads a multinational team responsible for building brand awareness and advocacy across 35 European markets. This includes the development and implementation of Lexus’ Pan-European brand strategy, marketing communication activities and associate training. Prior to his current role, Michael helped establish Lexus International’s Global Brand Management team in Tokyo where he managed the deployment of communication tools and resources to establish brand consistency and expand Lexus globally. He then led Lexus International’s efforts to optimize global marketing and PR activities by bringing these disciplines together through the creation of the International Strategic Communications group. Well known for his enthusiasm, creativity and problem-solving skills, Michael has a history of turning bold ideas into reality. He has been instrumental in some of the brand’s most ambitious and effective communications projectsincluding the development of Lexus’ SLIDE global brand campaign, the reveal of the L42 Sport Yacht Concept and the introduction of Lexus Self-Charging Hybrid as a creative tagline. Michael has lived and worked in North America, Asia and Europe. When he is not passionately promoting the Lexus story you can find him mountain biking in the forest near his home in Brussels or enjoying time with his wife and two daughters planning their next big family adventure.