Rich Lallo: Head of digital marketing, Holland & Barrett
Head of digital marketing
Holland & Barrett
Rich specialises in the digital customer journey and wider CRM with broad experience across the retail, FMCG and retail sectors. Rich joined Holland and Barrett in 2016 and is a key stakeholder in their digital transformation. His team’s role is to deliver a seamless customer experience across all touchpoints, maximise the digital channel performance and develop a best in class customer loyalty programme. He has experience of working across European, Asian and US markets.