Aline Santos

Aline Santos

SpecialityChief Brand Officer and Chief Equity, Diversity and Inclusion Officer, Unilever

Joining Unilever as a marketing trainee, Aline is now Chief Brand Officer, responsible for driving marketing, communication and innovation excellence at Unilever, along with leading all marketing services and marketing capabilities globally.

Aline has been the architect of many successful marketing campaigns with purpose at the heart. Recently she led the launch of Unilever’s new marketing philosophy, Get on the Frontline, bringing forward a new paradigm for purposeful and inclusive marketing. She also continues to drive the #Unstereotype initiative and unveiled ‘Act 2 Unstereotype’ a broadening of the 2016 commitment to create marketing, not just advertising, that advances more unstereotypical, modern and progressive portrayals of people. Recognising the power of partnerships, she helped launch the Unstereotype Alliance with UN Women – an industry wide collaboration to accelerate the progress on this agenda across the industry.

Aline is also Unilever’s Chief Equity, Diversity & Inclusion Officer, ensuring that diversity and inclusion are at the heart of our values, behaviours and management practices. Under her stewardship, the representation of women in management reached 50% at the end of 2019, one year ahead of their 2020 target. Several programmes were launched to increase leadership commitment and engagement and she inspired employees ‘networks to expand to 1,000s of volunteers, creating grass roots movements in the company that are so needed to support this agenda.