SpecialityChief strategy officer, Digitas
Chief strategy officer, DigitasAs Chief Strategy Officer at Digitas UK, Matt leads a multidisciplinary strategy team as well as leading on the newly formed Experience Consulting service, made up of the best thinkers in the industry. In both teams, Matt has developed the agency’s strategic capability, working with key clients and building out the connected marketing offering, alongside other key players in the agency. Matt has a breadth of experience across many marketing disciplines including digital, CRM, brand, customer experience, data, content and social. He’s worked in a range of agencies - start-ups to scale ups - across many categories and blue chip brands including GSK, Nestlé, BA, BT and Tesco. He’s passionate about bringing experience design, creativity and technology together to bring brands to life for clients and their customers. Matt has a first class degree in Management Sciences from Loughborough University and in his spare time is kept busy by two marauding children and lots of sport.