Rebecca Bezzina

SpecialitySVP, Managing Director, R/GA London
SVP, Managing Director, R/GA London

Rebecca Bezzina is Managing Director of R/GA London, responsible for re-establishing R/GA as the leading digital innovation agency in the UK. Over the last year, Rebecca focused heavily on R&D and innovation, launching R/GA’s new Direct to Avatar capability – helping brands define their role in the metaverse. She led the agency to create purpose-driven innovation for Google with Auditorial: an experience that shows how the web can be more accessible for blind and low-vision readers, and ‘Preservation Play’, an initiative that generates new revenue streams for environmental charities.

Before joining the London office, Rebecca spearheaded new business and relationships and drove digital transformation for clients at R/GA Australia. Under her leadership, the offices created award-winning work that picked up at all major award shows. Prior to R/GA, Rebecca led a number of blue-chip accounts at M&C Saatchi/ Mark for over five years. As a trusted strategic partner, she delivered award-winning, transformational work for Google, News Ltd, Nestle and Qantas, Qantas Frequent Flyer, before leading Australia’s largest account the Commonwealth Bank to the agency and ushering in their highly successful re-positioning. Rebecca has enjoyed a rapid rise in the industry which also included being awarded Young Direct Marketer of the Year, Top 30 Under 30 Nomination leaders to watch in Australia and being named a ‘Woman to Watch’ by Campaign Asia in their annual list.